WPP PLC New York City , NY 10008
Posted 2 months ago
At GREY , we create Famously Effective ideas - creativity that delivers business results - for the world's most influential brands. Our core values - creativity, unity, empathy, and service - power the work we do in each of our 40+ studios across six continents.
In 2023, we were named a Top 100 Most Loved Workplace and our agency network, Grey , ranked in the top ten award winners at the Cannes Lions International Festival of Creativity
POSITION OVERVIEW Partner with Art Director to develop, design and execute concept and copy for cross channel advertising initiatives. Create communications that will deliver client's message in the most persuasive and unexpected manner. Reports to the Associate Creative Director, Creative Director, Group Creative Director or Executive Creative Director. This role will require work onsite in our NY office 2-3 days a week, functioning on a hybrid (remote/onsite) work schedule. KEY RESPONSIBILITIES
Ideate and create copy for campaigns, pitches and special projects
Craft scripts, headlines, taglines, treatments, social copy, body copy, and storyboard copy
Conceive and execute advertising concepts based on agreed strategy
Maintain brand voice across channels by telling a compelling story
Follow direction of creative leaders and work as a team with assigned Art Directors to provide creative, strategically sound solutions for client, in-house and new business needs
Participate in client meetings and presentations when necessary
Brainstorm creative concepts and develop original campaigns that are on strategy
Create and communicate concepts that intrigue and inspire both peers and clients with smart rationale to back them up
Express ideas clearly not just on the page or screen, but face to face
Collaborate and partner with art director to ensure that both the copy and visuals are in perfect sync to make the concept as powerful, vivid and compelling as possible
Remain current on latest creative trends globally. Stay curious about award shows, past and present case studies, production companies, and everything that is being created by some of the best people and companies in our industry. Only by gaining an understanding of what kind of work moves you and what it takes to get there, you will then be able to create work that moves others.
Stay on top of the latest technological advancements, including design software, digital tools, and platforms, to enhance creative processes and deliver innovative solutions
Remain curious about pop culture, social media trends and your audience's interests and behaviors in order to infuse culturally relevant elements into briefs and campaigns. Bring the outside world into our work, so our brands can join the conversation.
WHAT YOU WILL NEED:
2-3+ years of industry experience in a well-established, creative role with a proven track record
Bachelor's degree in Advertising or equivalent
Agency experience working across all channels
Strong creative portfolio highlighting relevant/category experience
Solid written & verbal communication skills, with experience presenting
Experience working with large teams in client-facing role
Excellent written and presentation skills
Able to gracefully handle multiple projects in a fast-paced environment
WHO YOU ARE:
Creative: Putting together two things to create a third thing no one's ever seen before
Productive: Acting on ideas to make things happen and get stuff done
Collaborative: Focused on the greater good versus personal gain
Adaptable: Ready and able to embrace change
The base salary for this position at the time of this posting may range from $50,000 to $85,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details. #LI-Hybrid
At GREY we believe that being diverse, equitable and inclusive means we will be a company where ideas reflect, connect to, and impact culture because we are a place where everyone can fully participate in the work of making our ideas creative, famous and therefore effective in the world. Where every person is valued for distinctive skills, experiences and perspectives. It is supported by committed leadership, studio values, behaviors, policies and procedures that promote a culture where everyone's difference is valued. GREY is a place where who you are - your race, ethnicity, nationality, age, physical and mental abilities, sexual orientation, gender/gender identity, religious beliefs, political beliefs, socioeconomic status, family status - will not cause disparity in your experience, but instead energizes your creativity and becomes an important and beneficial part of the work you do.
WPP PLC