Write clear, persuasive and on-brand copy for all brand needs. This includes consumer facing and internal B2B facing materials.
Take the existing voice standards for vineyard vines and further develop and uphold the voice of the brand across all marketing touch points.
Innovate ways to engage our audience and build our brand through words. With greatest attention to the ecommerce site:
Contribute on-brand ideas for campaigns, catalogs and other messaging: Proofread materials for direct to consumer, merchandising, and marketing to develop brand experiences.
Stay abreast of trends in the marketplace, and within the style world in general to write relevant content.
Supports and suggest improvements and efficiencies to process and content management systems where copy is published
Performs other responsibilities as required
Write irresistible must-open subject lines, powerful CTAs, clever headlines, and meticulously crafted marketing and ad copyproven by motivating customers to purchase and engage with the brand.
Write informational and functional site copy for vineyardvines.com while injecting the vineyard vines voice.
Generate non-product copy for other areas of vineyardvines.com (editorial, philanthropy, about, etc.)
Write product video/ content scripts and ideates on topics
Work with social media team to develop copy and content including blog posts.
Write brand press releases working in conjunction with the Marketing Communications Specialist
Bachelor's degree in communications, journalism, advertising, marketing, English.
Diverse book/portfolio of work with 2-5 years of professional writing experience.
Strong copywriting, grammatical and communications skills.
Strong conceptual skills with knowledge of how copy relates to design, graphics and concept inspiration.
Excellent communication and problem solving skills
Background in fashion/lifestyle ecommerce/editorial; extensive working knowledge of current trends and language fashion world.
Passion for handbags, craftsmanship a strong plus.
Proven attention to detail, time management skills, and strong organizational skills with the ability to adhere to deadlines
Ability to work well cross-functionally and collaboratively as a team player and self-starter
Ability to work independently as well as partner with others (cross-functionally and within a team) to collaborate
Ability to execute off a brief from creative concept to finish
Ability to multi-task and prioritize with strong organizational skills
Ability to work in a fast-paced and deadline-oriented environment
Experience with database tools and knowledge of Internet technology.
Proficient with Microsoft Office (i.e. Word, Excel, PowerPoint, etc.)