Copywriter

Job Classification:

Marketing & Communications

• Communications

The Company

Prudential Financial (NYSE: PRU), an industry leader in financial services for more than 140 years, is on a journey to become a higher growth, more nimble company - expanding access to investing, insurance, and retirement security for more people across the globe. We provide a wide array of financial products and services, ranging from individual life insurance, retirement, and annuities to asset management. With over $1.6 trillion assets under management and office presence in 20 countries across 5 continents, we help customers world-wide develop strategies for growing and protecting wealth.

The Business

Prudential's Marketing Organization is integral to the growth of the company, driving deep understanding of customers and delivering experiences that achieve exceptional business outcomes. Come be part of a diverse team of marketers who are passionate about putting customers at the center of everything we do and making their lives better by solving the financial challenges of a changing world.

The Team

The USB Creative Team is a highly collaborative environment where fast, exceptional work is mandatory. The USB Creative Team is fully aligned to helping the US Businesses achieve their goals. You will need to be as passionate about solving business problems and achieving business goals and objectives as you are about doing award-winning creative work.

The Role

We're looking for a dynamic, passionate Copywriter who wants the opportunity to tell great stories for one of the most respected, purpose-driven brands in the world

• Prudential. The best candidate will have the ability and desire to take complicated financial services content and translate it into simple, concise, compelling copy that inspires consumer audiences to take action. This position will be part of the USB (US Businesses) Creative Team and will support one or multiple U.S. businesses (Group Insurance, Retirement Strategies, Individual Life Insurance, and Prudential Advisors/Retail Advisory Services).

We're looking for a great storyteller for multiple audiences. Someone with the ability to collaborate with a design partner to concept and execute across all media and touchpoints. While prior financial services experience is not required, the desire to learn complex financial products is. The ideal writer should be able to take and implement feedback to grow as a creative professional. This position supports a fast-paced organization and so the ability to manage complex, multi-step tasks is key to success. Finally, the ideal candidate is an organized self-starter with excellent interpersonal skills and a keen ability to think outside the box.

Responsibilities include:

• Brainstorm, strategize, and create content that promotes products and services for Prudential and its US businesses

• Consult with cross-functional team members and creative leaders to create great copy

• Establish and enforce Prudential's brand, messaging, and voice

• Ensure creative material is well-researched, effective, and consistent with goals and brand standards

• Present themes and concepts to key stakeholders and business partners, champion that work through to completion, and incorporate learnings for continued improvement

• Interview business partners, senior executives, subject matter experts and stakeholders to gather the information needed to create effective business messaging

• Stay current on marketing communications trends in and out of the industry

• Be in the know about various new media communications methods

• Understand Prudential's institutional audiences and how to best communicate with them

• Recognize the nuances of communicating through all media formats and converting messaging to be applicable across all media

• Meet or exceed all deadlines and deliverables

This role is open to Hybrid or Virtual candidates.

Your Expertise

What you'll need to succeed:

• Bachelor's degree from an accredited school

• 3+ years copywriting experience

• Experience in financial services, life insurance, annuities and advanced or institutional markets is helpful but not required. The desire to learn all of these areas, however, IS required.

• Demonstrated conceptual ability in digital and offline channels

• Ability to differentiate between an idea and an execution

• Proficiency in Microsoft Office suite

• Detail oriented, sound writing/editorial judgment

• Clear, concise, and confident verbal communication skills

• Intellectual curiosity and a team-oriented, collaborative spirit

• All applicants are requested to provide a link to their portfolio when applying for the position.*

Note: Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $77,200.00 to $114,800.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills. Roles may also be eligible for additional compensation and/or benefits. Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. In addition, employees are eligible for standard benefits package including paid time off, medical, dental and retirement.

Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status , medical condition or any other characteristic protected by law.

The Prudential Insurance Company of America, Newark, NJ and its affiliates.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.

PEOPLE WITH DISABILITIES:

If you need an accommodation to complete the application process, which may include an assessment, please email accommodations.hw@prudential.com.

Please note that the above email is solely for individuals with disabilities requesting an accommodation. If you are experiencing a technical issue with your application or an assessment, please email careers.technicalsupport@prudential.com to request assistance.