Mattel East Aurora , NY 14052

Posted 4 weeks ago

Job Description:

Fisher-Price, the most trusted name in quality toys, has been helping to make childhood special for generations. As one of the world's leading manufacturers of babygear, infant and preschool toys, Fisher-Price believes deeply in the Power of Play as the way children learn best. In fact, it's our guiding principle. Everything we do is designed to inspire a child's development, and our employees are passionate about our work. We thrive in a friendly, fast-paced environment, where creativity and teamwork are at the core of our unique culture and we're focusing on innovation in all we do to bring out the full potential of children around the world. So come play with us!


Your Impact: We are seeking a team oriented, creative thinker who will work and collaborate with internal Packaging Design Staff, Structural Packaging, Marketing, Product Design and our counterparts in China. We encourage innovative thinkers and go-getters! This is a highly creative team working on a variety of packages and brands for an extensive line of playful and engaging products. Besides being a creative thinker, the Packaging Copywriter for Fisher-Price/Mattel must:


  • Translate business objectives into effective consumer-focused communications.

  • Write effective on-brand toy, trade, advertising, and body copy for all Fisher-Price brands.

  • Write & proofread projects that span a variety of platforms, including packaging copy, e-commerce copy, promotions, marketing and collateral materials.

  • Maintain and apply knowledge of trends in today's culture.

  • Collaborate with graphic design partners and a variety of cross-functional teams to generate innovative communication solutions.

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