Copywriter Lead

What you’ll do We are looking for a Direct Response Copywriter Lead to propel our advertising team pumping out video ad scripts and copy for statics on a weekly basis. This key player will manage a small team of copywriters to create high converting scripts for video and static for all social media platforms, radio, TV, email, landing pages and beyond.

Our team is looking for a marketer at heart who has written for video and social ads across multiple vertices with experience in the weight loss and health wellness industry. We need a leader who can pitch, write, hypothesize, analyze, translate learnings, and guide strategy on messaging angles for high converting ads in a fast production environment. If you love writing copy that lands conversions, are passionate about health and wellness, and are looking to join a team of marketers scaling like crazy - then this job is for you.

Consistently generate high-performing scripts for video and static ad creatives that convert and scale effectively. Develop persuasive copy for upsell funnel pages, advertisements, landing pages, and other key projects. Continuously enhance and optimize copy to boost conversions and surpass benchmarks, with a strong focus on front-end acquisition of new customers.

Immerse yourself in our diverse range of products and brands to create tailored, impactful content. Craft and refine compelling scripts for long-form videos and engaging text sales letters. Mentor and provide constructive feedback to junior copywriters.

Conduct thorough research to guarantee the accuracy and reliability of all written content. Lead and inspire creative direction for major projects, including overseeing video shoots as needed. Edit and polish colleagues’ writing to ensure clarity, impact, and on-brand messaging.

Collaborate closely with media buyers, video editors, and the product development team to produce cohesive and effective campaigns. It’s a perfect match if you have: 5 years of professional, high-output creative writing experience Bachelor’s degree preferred, major in Journalism, English, Creative writing, Screenwriting, Marketing, or Communications 2 years experience in writing for health and wellness vertical front end acquisition product funnels The pay range for this role is $80,000- $120,000. We offer a competitive salary package and may include variable compensation.

Actual compensation is based on factors such as the candidate's location, skills, qualifications, and experience. J-18808-Ljbffr