Copywriter I

Shutterfly, Inc. Eden Prairie , MN 55344

Posted 7 days ago

At Shutterfly, we make life's experiences unforgettable. We believe there is extraordinary power in the self-expression. That's why our family of brands helps customers create products and capture moments that reflect who they uniquely are.

What You'll Do Here:

  • Craft compelling copy for emails, subject lines, SMS, paid social, and more that drive conversion while still capturing our unique brand voice

  • Interpret, iterate, and execute on briefs to create a cohesive brand experience across channels

  • Jump in to quick-turnaround projects with gusto, but also deep dive into long-lead initiatives that require thoughtfulness and planning

  • Actively participate in project kickoffs, asking insightful questions to gain detail, clarification, and alignment with marketing partners

  • Tailor your copy to each channel, laddering up to a big idea but working within channel best practices including character limits, audience, and platform limitations

  • Add freshness to reoccurring seasonal events through storytelling

  • Work collaboratively with designers, project managers, and marketing partners

  • Incorporate learnings from creative testing into your work - be willing to live in the grey of evolving guidelines

  • Be able to manage your workload independently, but know when another set of eyes is needed

  • Be self-motivated, flexible, and organized

  • Be open to trying new ways of working or new project tools - be a life-long learner

The Skills You'll Bring:

  • Bachelor's degree in relevant field or commensurate experience

  • 3+ years of copywriting experience with an internal brand team or agency, with a focus on ecommerce

  • Understanding that copy and design work hand in hand - you aren't afraid to jump into a Figma file and brainstorm right along with your design partners

  • Ability to prioritize workloads and independently manage multiple projects

  • Highly organized with a clear and responsive communication style

  • Great attention to detail

  • Passionate about creative work, but known for taking direction and critique with grace

  • Proofreading experience is a bonus

  • Familiarity with Figma and Workfront is a plus

It is helpful, but not required to have:

Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it's the right thing to do for our business and for our people. Learn more about our commitment to Diversity, Equity and Inclusion at Shutterfly DE&I.

This position will accept applications on an ongoing basis until filled.


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