Copywriter - Hybrid

One of the best-known names in cruising, Princess is the world's leading international premium cruise line and tour company, carrying millions of guests each year to hundreds of destinations around the globe. With parent company Carnival Corporation, Princess has introduced Medallion Class Vacations. This award-winning innovation offers the fastest way to an effortless, personalized vacation.

We are seeking a talented Copywriter to join our team. This is a hybrid/in office position based in our Fort Lauderdale office. As Copywriter you'll be tasked with delivering great work on tight deadlines and bringing a passion for travel into writing that connects our audience with the best destinations in the world. You'll be responsible for delivering copy that creatively communicates Princess's key selling points. You'll will also work with marketing team members to uphold brand guidelines while asking the right questions and turning the answers into copy that resonates with the Princess audience. You'll be a team player capable of taking direction from multiple sources, collaborating with designers and ultimately distilling complex ideas into approachable and intriguing content. This role requires understanding of messaging hierarchies, where a piece sits in the customer funnel, and what information customers want and need.

Here's a summary of what Princess is looking for in its Copywriter. Is this you?

Responsibilities

• Write compelling copy for digital media (emails, eflyers, social posts, video scripts), such as subject lines that elicit opens.
• Work with a designer on print work (direct mail, ads, brochures) that breaks through the clutter. Must thrive at writing punchy headlines and body copy that paints a picture (and sells a product).
• Create copy for Talent Acquisition support materials (ads, flyers, emails, banners) that is on brand and also works for various third parties.
• Write onboard material (digital signage, terminal signage, collateral) that conveys the brand voice while being clear.
• Contribute to casino branding efforts, writing emails and direct mail as needed.
• Brainstorm for ad hoc projects, such as the holiday and birthday ecards and naming venues.
• Review direct mail about to release to printer, as well as 1st and 2nd round bluelines, for inaccuracies.

Requirements

• Bachelors Degree in English, Journalism, Marketing or a related field.
• 5+ years' experience in agency or in-house marketing department.
• Proficient in Microsoft Suite.
• Competent & confident writing in English with excellent grammar, written and spoken communication skills.
• Willingness to master and enforce Princess style guide and brand voice.
• Ability to manage ambiguity and be flexible in solving problems.
• Ability to collaborate with designers to create innovative work.
• Experience using Adobe Workfront a plus.
• PORTFOLIO or PORTFOLIO LINK MUST BE INCLUDED WITH RESUME FOR CONSIDERATION.
• Must be legally authorized to work in the United States. Princess is unable to sponsor or take over sponsorship of employment visas at this time (e.g., H-1B status).

This is a hybrid/in office position, based in our Fort Lauderdale office.

What You Can Expect

• Cruise and Travel Privileges for You and Your Family
• Health Benefits
• 401(k)
• Employee Stock Purchase Plan
• Training & Professional Development
• Tuition & Professional Certification Reimbursement
• Rewards & Incentives
• Base Salary Range: $59,200-$79,900. The range is applicable for the labor market where the role is intended to be hired. Final base pay is directly related to each candidates' qualifications and experience uniquely.

Our Culture… Stronger Together

Our highest responsibilities and top priorities are compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at:

https://www.princess.com/aboutus/culture-framework/.

Princess is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Americans with Disabilities Act (ADA)

Princess will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact recruiting@hollandamericagroup.com

#PCL