Copywriter (Endemic), Brand Innovation Lab

DESCRIPTION

As a Copywriter in the Brand Innovation Lab team, you'll be creating one-of-a-kind campaigns for a wide range of global brands. You'll partner with art directors, designers, program managers and producers to create innovative work by hacking the Amazon canvas (Alexa, Twitch, Prime Video, etc). You'll lead projects and own client relationships, focusing on creating work that benefits the end customer while pushing the creative envelope. And with new tech rolling out all the time, there's always an opportunity to create something innovative on behalf of our clients.

Key job responsibilities

• Concept, write and execute innovative ad campaigns and experiences for global brands

• Partner with art directors, designers, program managers, developers and producers to create customer-focused solutions that deliver on advertiser objectives

• Independently lead campaigns and collaborate with internal teams, clients and external agency partners

• Create campaigns through exceptional writing skills that attracts, retains, and grows an audience through exceptional writing skills.

• Showcase being data-driven and obsessed with understanding customers and making work that delivers results

• Present ideas and concepts to clients, agencies and internally

• Proven ability to ideate for film, print, digital, out-of-home, experiential and social

• Ability to manage multiple projects at one time to make aggressive deadlines

• Mentor and inspire younger designers and creatives

• You know, the usual stuff

A day in the life

• Partnering with IMDb on how to create a reality content series for a soap brand

• Designing a trivia experience for a brand using Prime Video titles

• Invent a product that helps revolutionize cooking with a chip brand

• Working through creative messaging feedback with Legal and PR

• Presenting a campaign to brand clients and their partner media agency

• Reviewing video edits for influencer product launch campaign

About the team

The Brand Innovation Lab team is the internal group within Amazon that creates one-of-a-kind campaigns and activations for global advertisers, like Pepsi, Microsoft, Adidas, Samsung, and Unilever. Using all of the different platforms within the Amazon canvas (Alexa, Twitch, Prime Video, Custom landing pages on Amazon.com, etc.), we create campaigns that reach millions of Amazon customers across our digital channels and out in the real-world. The Endemic pod specifically deals with brands that sell directly on Amazon - sneakers, laptops, detergent, soda, etc. If it arrives in a bag or a box, that's a brand you could work on.

BASIC QUALIFICATIONS

• Minimum of 4 years of experience at advertising agencies and/or in-house creative departments

• Must have an online portfolio URL in your resume - demonstrating big, campaignable thinking that can extend into any medium

• Strong understanding of digital and social platforms, as well as their use within marketing

• Exceptional writing skills that demonstrate the ability to create campaign content that attracts, retains, and grows an audience

• Experience in audio-only media

PREFERRED QUALIFICATIONS

• You are scrappy, insightful and an innovative problem solver

• You bring verbal flair and conceptual excellence to the work, inspiring clients and team members to raise the creative bar

• You tell stories that connect brands with customers in a meaningful way, across different all channels, creating work that's on strategy and delivers results

• You love presenting to clients and internal folks, but can also handle feedback like a pro

• You regularly push your comfort zone to stretch and improve yourself, never thinking "that's not my job"

• You are passionate about design, technology, advertising, marketing, and are always keeping pace with it

• You use data and insights to create work that resonates with customers

• You are ego-free and are highly collaborative, working with a diverse group of people and learning from them

• You are a self starter, spotting an opportunity and making something out of nothing

• You aren't afraid to question the status quo, and take steps to change things for the better

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $108,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.