Copywriter

Copywriter

Overview

Voted by Newsweek in 2024 as one of America's Greatest Workplaces for Diversity

Make Lives Better Including Your Own.

If you want to work in an environment where you can become your best possible self, join us! You'll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness.

Full suite of health insurance, life insurance and retirement plans are available and vary by employment status. Additional benefits offered include, but are not limited to:

• Tuition Reimbursement

• Pet Insurance

• Adoption Reimbursement Benefits

• Variety of Associate Discounts

Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply.

To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.

Responsibilities

Responsible for generating external and internal copy for the Brookdale creative services team to complement visual concepts created by an art director across many platforms-digital, collateral, print, broadcast, etc. Crafts words to elicit an emotional response from the reader. Develops effective, unexpected concepts while delivering copy that wows the reader.

• Creates work, concepts and copy, that adheres to the creative brief, is completely grammatically accurate, and motivates the target audience to take a particular action.

• Develops creative, clear written materials in support of Brookdale's communication strategies.

• Plans, develops, and publishes internal or external communications (i.e. newsletters, brochures, manuals, website, content).

• Interprets internal or external business issues and recommends solutions/best practices.

• Partners with creative services team to concept and produce lead generation/nurturing campaigns.

• Collaborates with project teams to understand business objectives and audience.

• Writes perfect and pleasing copy that will engage the reader.

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.

Qualifications

Education and Experience

Bachelor's Degree in Journalism, Communication, or other related field required. Minimum three years copywriting experience required; or equivalent combination of education and experience.

Certifications, Licenses, and Other Special Requirements

None

Management/Decision Making

Uses limited independent judgment to make decisions based on precedents and established guidelines. Solves problems using standard procedures and precedents. Knows when to refer issues to supervisor and when to handle them personally.

Knowledge and Skills

Has a working knowledge of a skill or discipline that requires basic analytic ability. Has an overall understanding of the work environment and process. Has a working knowledge of the organization.

Physical Demands and Working Conditions

• Standing

• Walking

• Sitting

• Use hands and fingers to handle or feel

• Reach with hands and arms

• Stoop, kneel, crouch, or crawl

• Talk or hear

• Ability to lift: up to 25 pounds

• Vision

• Requires interaction with co-workers, residents or vendors

Brookdale is an equal opportunity employer and a drug-free workplace.