Be at the forefront of sharing the Hawaiian Airlines story through social media. As the social media coordinator, you'll work in a dynamic, creative and collaborative environment to support the company's growing brand and social media presence across its local, national and international markets. The ideal candidate will have a passion for travel (flight benefits are included!), experience in content creation (written and visual) and have the ability to execute fast-paced, complex projects while working collaboratively with vendors and teams across the organization.
Creates and maintains social media content calendar in partnership with agencies and internal content teams
Produces visual assets for owned content channels that meet brand standards
Supports social care program alongside agency and contact center partners through facilitating agent escalations and maintaining the program's knowledge base
Executes campaigns and projects through strong project planning and management, as well as effective coordination with vendors and internal stakeholders
Works closely with photographers and videographers to plan and capture content at company activations
Works closely with digital agencies to coordinate paid social media placements
Moderates user-generated content and manages usage rights for assets using a digital asset manager
Assists with evaluating, coordinating and communicating with influencers
Activates in emergency response situations, supporting the Corporate Communications department with crisis communications
Generates reports for key social media metrics and campaigns
Other duties, as assigned
Bachelor's degree, preferably in Marketing, Communications, or Public Relations
Exceptional written and oral communication skills
Able to execute multi-faceted projects and meet deadlines
Excellent attention to detail
Able to work cross-departmentally with a variety of stakeholders to achieve a common goal
Able to learn the Hawaiian Airlines brand and accurately evaluate creative according to guidelines and social media creative best practices
Proficient in photo- and/or video-editing mobile applications
Willing to work on some nights and weekends to capture content at event activations
Willing to work a rotating on-call schedule during nights and weekends to monitor and support social care agents
Willing to travel and ability to acquire a passport
Experience in managing a brand's social media account
Photography, videography and/or graphic design skills
Excellent written and visual storytelling skills, evidenced by strong editorial and copywriting abilities
Experience with the Adobe Creative Suite, specifically Photoshop or Premiere Pro
Experience with content marketing and editorial planning
Exhibits strong emotional intelligence and ability to build successful relationships across internal teams and with vendors
Experience with a social media management platform
About Hawaiian Airlines
Hawaiian has led all U.S. carriers in on-time performance for each of the past 15 years (2004-2018) as reported by the U.S. Department of Transportation. Consumer surveys by Cond Nast Traveler, Travel + Leisure and TripAdvisor have placed Hawaiian among the top of all domestic airlines serving Hawai'i.
Now in its 91st year of continuous service, Hawaiian is Hawaii's biggest and longest-serving airline. Hawaiian offers nonstop service to Hawai'i from more U.S. gateway cities (13) than any other airline, along with service from Japan, South Korea, Australia, New Zealand, American Samoa and Tahiti. Hawaiian also provides, on average, more than 170 jet flights daily between the Hawaiian Islands, and over 260 daily flights system-wide.
Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at HawaiianAirlines.com. Follow Hawaiian's Twitter updates (@HawaiianAir), become a fan on Facebook (Hawaiian Airlines), and follow us on Instagram (hawaiianairlines). For career postings and updates, follow Hawaiian's LinkedIn page.
For media inquiries, please visit Hawaiian Airlines' online newsroom.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
Please view Equal Employment Opportunity Posters provided by OFCCP here.
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
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