Coordinator, Social Media And Communications

Summary of Position

Builds upon YSU's brand, communicates with varied audiences, field concerns, and monitors brand reputation through the University's social media platforms while keeping up with current events.

Position Information

Essential Functions and Responsibilities: Develops and manages the social media strategy for the University; builds a comprehensive social strategy around current branding, marketing goals and the University's mission; integrates social campaigns into overall marketing and communications strategies.

Increases visibility and engagement on social channels; creates and repurposes content for social channels.

Writes compelling, creative, and engaging copy for multiple social platforms, following brand guidelines, and responds with posts and direct messages as the voice of the brand.

Consults with colleges and departments on social media strategies to promote best practices for social media content creation and collaborate on how best to plan and publish their content.

Produces and maintains campus-wide social media strategy, directory, and best practices guide; manages, monitors, and suggests edits to all official social media channels and postings used by colleges and departments; manages all official user accounts for university social media purposes.

Integrates enrollment marketing strategies into social media platforms using organic and paid channels; manages and reports analytic information to the University community.

Develops analytic and reporting methods to measure performance of social media strategies.

Creates campaign strategies using digital marketing platforms; builds advertising programs on multi-channel platforms; writes copy, coordinates imagery, graphics, and video; produces media for advertising campaigns.

Stays up to date on current events and trending topics as well as social media trends, new features, and platforms, to provide innovative and engaging content ideas and implement new platforms into university marketing strategies.

Provides support to colleges and departments regarding social media management. Develops and maintains relationships with internal collaborators and coordinates social content with other areas across campus.

Plans, develops, and executes social media communications as part of the university crisis communication team. Works with the University police department to monitor, alert, and respond to community issues.

Takes initiative to seek out on- and off-campus events to share over the University's social channels in order to promote the success of YSU's students, faculty, staff and alumni.

Other Functions and Responsibilities:Performs other related duties as assigned.

Equipment Operated:Computer and all other standard office equipment.

Work Schedule:Typically, Monday through Friday.

Supervision Exercised:Supervision exercised over staff and student employees.

Reports to: Director, Marketing and Communications

Qualifications and Competencies

Required Certifications, Training, and/or Licensures:

Knowledge, Skills, and Abilities:

Knowledge of: University policies and procedures*; office practices and procedures; department/division goals and objectives*; department/division policies and procedures*; workplace safety practices and procedures*; English grammar and spelling; records management; office management; project management.

Skill in: Writing and editing background; written and verbal communication; time management and organization; use of office equipment; typing, data entry; computer operation; use of computer software and other programs applicable to the assigned department/division*.

Ability to: deal with problems involving several variables within familiar context; define problems, collect data, establish facts, and draw valid conclusions; determine material and equipment needs; calculate fractions, decimals, and percentages; compile and prepare reports; use proper research methods to gather data; understand a variety of written and/or verbal communications; prepare accurate documentation; maintain records according to established procedures; travel to and gain access to work site; effectively interact with personnel and public to answer routine questions; train or instruct others; move quickly and effectively from one tasks to another; work independently and in a team environment; develop and maintain effective working relationships.

(*) Developed after employment.

Minimum Qualifications: At least a bachelor's degree; two or more years of experience in social media management; experience working with social media monitoring/scheduling tools; experience maintaining multiple social media channels; experience in social media marketing and digital marketing campaign management; experience building digital marketing campaigns.

Preferred Qualifications:Experience in higher education and/or non-profit; experience with creating inbound traffic strategies and digital marketing funnels; experience creating an effective social content calendar; experience with crisis communications planning and implementation; basic knowledge of HTML.