Coordinator, Marketing

Position Title: Marketing Coordinator

Location: Lake Mary, FL - in office

Reports to: Director, Brand Marketing & Communication

Division: Village Farms Fresh

Welcome to Village Farms International, Inc.

Driven by our respect for people and the planet, Village Farms is an organization that prides itself as a large-scale, Controlled Environment Agriculture-based, vertically integrated supplier for high-value, high-growth plant-based Consumer Packaged Goods (CPG) opportunities, with a strong foundation as a leading fresh produce supplier to grocery and large-format retailers throughout the US and Canada, and new high-growth opportunities in the cannabis and CBD categories in North America and selected markets internationally.

This is an exempt position and will contribute to the reputation and growth of our company by building stronger engagement and interest in the digital and trade show space, including all forms of social media, our website, linked consumer groups, sales presentations, and other venues. We are thrilled to enhance our marketing team with an experienced team player ready to jump in and make a difference.

Essential Functions

• Coordinate and track initiatives regarding packaging design, development, and execution for VF brand and private label program for VF owned and partner facilities.

• Facilitate trade media plan with timely communications of AD space and editorial opportunity communications with the brand team for the VF Fresh Division.

• Manage updates of VF Fresh materials and Sales collateral to Marketing Toolbox and VF Fresh website.

• Execute VF Fresh tradeshow support and event coordination related to exhibit space, materials, and personnel

• Facilitate written and graphical content creation for VF Fresh social channels, blogs, website, marketing materials, and press releases

• Monitor and track VF Fresh marketing budget functions that apply to monthly P&L reviews, directional account P&L's, and project creation.

SUPPORTIVE FUNCTIONS

In addition to performance of the essential functions, this position may be required to perform a combination of the following supportive functions, with the percentage of time performing each function to be solely determined by the supervisor based upon the requirements of the company.

• Assist in cross functional company initiatives and events.

• Assist CEO/CFO/COO on request for special projects in coordination with Director of Brand Marketing & Communication.

• Occasional overnight and weekend travel to tradeshows and customer or store visits

QUALIFICATION STANDARDS:

EDUCATION

• BA or BS preferred in marketing, advertising, graphic design, or food related major.

SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY

The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation.

• Ability to organize and prioritize work, multi-task, problem solve, and be flexible in a dynamic daily environment.

• Ability to be an effective communicator with strong written and verbal communication skills.

• Ability to exercise professional judgment and assertive decision-making capabilities.

• Ability to communicate effectively and work with others in a team environment as well as a cross functional team environment.

• Ability to meet deadlines in a timely and effective manner.

• Proficient in Excel, Power Point, Word, Adobe, Social Channels, and Web environments.

• Proficient in AI (Microsoft CoPilot) skills a plus.

EXPERIENCE

• Versed in Adobe Creative Cloud suite.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law, EOE/M/F/D/V.