Coordinator, Marketing (Ticket Sales) - University Of Pittsburgh

IMG College Pittsburgh , PA 15201

Posted 2 months ago

Overview

IMG Learfield Ticket Solutions is looking for the best and brightest that have the desire to be a part of the leader of a growing industry that is revolutionizing how college athletics operate. Members of our team come in with a passion and commitment to be the best and are motivated by the opportunity to grow their respective careers. The Marketing Coordinator position will be responsible for providing sales support for all sales efforts. This individual will be responsible for developing digital campaigns focused on increasing online sales, improving lead generation efforts, and spreading the message and vision of Athletics. This position offers significant career growth within IMG Learfield Ticket Solutions for successful members of our team.

Responsibilities

  • Oversee all stages of the marketing automation process, including conception, content creation, segmentation, execution, and tracking

  • Develop and execute email marketing campaigns under the guidance of management

  • Pull, distribute and analyze weekly reports including but not limited to email open rates, online sales reports, margins, and overall database growth for home property

  • Manage and develop lead generation initiatives to support sales team

  • Create and distribute post-game and post-season surveys and analyze, report, and present survey findings for Pitt Athletics and Ticket Solutions

  • Oversee flow of data from collection to data warehouse to outputs

  • Work with Pitt Athletics marketing, creative services, and ticket operations to organize flash sales and ticket promotions

  • Assist in prospecting of clients and background research for potential clients

  • Support website maintenance including all ticket sales and promotion pages

  • Other duties as assigned

Qualifications

  • Bachelor's degree or equivalent work experience in applicable field

  • Minimum 1 year of relevant sales or marketing experience in the sports/sponsorship landscape

  • Experience with marketing automation, including but not limited to: shopping cart abandonment, A/B testing, list segmentation and tracking, and email marketing database management is preferred

  • Ability to work in a fast-paced environment

  • Excellent communication skills

  • Team player; ability to work with numerous people

  • Able to handle multiple projects with varying deadlines

  • Ability to think strategically, creatively and proactively

  • Strong analytical skills and proficiency with PowerPoint, Adobe Photoshop/Illustrator, Excel, HTML, Dreamweaver, and Google Analytics

  • Experience with Paciolan and Marketing Automation software preferred

EEO Statement

IMG College is an affirmative action-equal opportunity employer. It is the policy of IMG College not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, or veteran status.


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Coordinator, Marketing (Ticket Sales) - University Of Pittsburgh

IMG College