Conversion Testing Analyst

If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

Job Profile Summary:

The Conversion Testing Analyst oversees all student-facing web testing across Marketing websites to increase prospective student lead acquisition and conversion. This work involves managing testing strategy as well as executing and monitoring web testing. This individual will work with cross-functional teams including technology partners, marketing automation manager, and marketing communications team. This role is a pivotal role in the marketing team, enabling continued conversion gains of qualified prospective students within our fast-growing university.

Essential Functions and Responsibilities:

• Test Design & Development: Craft hypothesis-driven test plans for website and landing page optimization, including layout, content, images, call-to-action buttons, forms, and applications.

• Digital Experience Personalization: Create audience segments using a CDP to create personalized experiences across the website and application.

• Implementation & Management: Utilize testing tools and platforms to set up and launch A/B, split, and multivariate tests. Ensure tests are properly structured to yield reliable data.

• Data Analysis & Reporting: Analyze test results using statistical methods to determine winning variations. Prepare and present detailed reports on test methodologies, results, and recommendations for stakeholders.

• User Experience Optimization: Work closely with the web development and content teams to implement successful test outcomes and best practices into the core website and landing page designs.

• Market Research & Insights: Stay abreast of the latest trends and technologies in conversion rate optimization, user experience, and digital marketing to apply innovative strategies.

• Knowledge Sharing: Maintain a sharable knowledge base of test results across channels to increase department-wide understanding of execution that resonates for a specific audience and across audiences.

• Audiences: Collaborate closely with the Customer Data Platform (CDP) Manager to design and define audience segments for targeted personalization and conversion testing initiatives.

Knowledge, Skill and Abilities:

• Experience with web testing platforms: Optimizely, VWO, Adobe Target, or Maxymizer.

• Familiarity with digital acquisition methods, tools, and platforms.

• Understanding and use of HTML, CSS and JavaScript preferred.

• Strong analytical skills with experience in statistical analysis and a clear understanding of conversion metrics.

Job Qualifications:

Minimum Qualifications:

• 1-3 years' experience in conversion rate optimization.

• 1-3 years' experience with reporting and web analytics, preferably experience with Adobe Analytics.

• 1-3 years' experience with testing methodology, HTML and web design.

• Bachelor's degree required

Preferred Qualifications:

• Master's degree

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.

• Must be able to lift up to 15 pounds at times.

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Disclaimer: This Job Description has been designed to indicate the general nature, essential duties, and responsibilities of work performed by employees within this classification. It does not contain a comprehensive inventory of all duties, responsibilities, and qualifications that are required of the employee to do this job. Duties, responsibilities and activities may change at any time with or without notice. This Job Description does not constitute a contract of employment and the University may exercise its employment-at-will rights at any time.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

Pay Range: $58,000.00 - $87,000.00

WGU will accept applications for this position until 12:00 AM ET, 06/22/2024

How to apply: apply online

Full-time Regular Positions (FT classification, standard working hours = 40)

This is a full-time, regular position that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.

The University is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.