Conversion Rate Optimization Specialist

Transunion Chicago , IL 60602

Posted 3 months ago

What We'll Bring:

At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation we're consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius.

Come be a part of our team you'll work with great people, pioneering products and cutting-edge technology.

What You'll Bring:

  • 3-5 years' experience in a website testing and UX with knowledge of one or more testing platforms (e.g. Optimizely, Adobe Target, Unbounce, etc.)

  • Highly proficient in web analytics (e.g. Google Analytics, Adobe Analytics, etc.)

  • Solid understanding of the statistics and mathematics behind effective website testing

  • Experience reporting on success/failure of optimization efforts

  • Advanced skills creating wireframes and functional/interaction specifications

We'd love to see:

  • A bachelor's degree in Digital Marketing, Human-Computer Interaction, Statistics, Information Science, etc.) is preferred

  • Strong digital proficiency, knowledge of HTML, CSS and JavaScript

  • Experience with ecommerce optimization, specifically building tests where conversions/revenue is the main KPI

Impact You'll Make:

  • Own creation and communication of testing roadmap that identifies testing opportunities and all pertinent information regarding those tests including timelines, platforms, sample size requirements, etc.

  • Actively optimize the user journey, taking action on key metrics and KPIs, through continuous website testing and user experience improvements

  • Develop and clearly articulate test hypotheses, success metrics and testing requirements

  • Own A/B and MVT test execution, documentation, instrumentation, analysis, and segmentation

  • Convert qualitative and quantitative data into prioritized testing & optimization brilliance

  • Develop test plans & campaign requirements to be implemented by our design & technical teams

  • Continual evaluation and improvement on the effectiveness of campaigns through data-driven strategy and KPI focused analysis

  • Create regular test summaries for executive team and business partners that outline testing results, provide actionable recommendations, and identify learnings from each test to promote follow-up testing based on new insights


We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.

TransUnion's Internal Job Title:

Specialist III, Online Marketing

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