Control And Automation Specialist

Sonepar USA Milwaukee , WI 53201

Posted 2 months ago

Viking Electric is hiring a Control and Automation Specialist to join our industrial sales team in Milwaukee. This position will be responsible for supporting the sales efforts of Viking Electric for control and automation related product lines. While they may have no assigned accounts, the specialist's primary responsibility is to support sales growth. They achieve this by providing application problem solving, customer technical support, customer training, in-house training and marketing support.


  • Direct sales-based activities:

  • Joint and individual calls with outside salespeople to introduce new products.

  • Presentations to groups of customers to describe technical features.

  • Can break-down complex technology into simple words or simple terms.

  • Needs evaluation in order to develop "customized solutions" for the customer's application

  • Assist salespeople in identifying high-potential target customers as well as opportunities with current customers.

  • Regularly visit select target customers to support existing projects and discuss new opportunities

  • Customer technical support:

  • Provide customer-based product training or seminars.

  • Assist customers with needs and application analysis.

  • Assist customers in trouble shooting activities.

  • Act as "front line" support for customer calls and emails regarding technical issues.

  • Build bills of material for technical applications.

  • Internal technical support:

  • Answer product and applications questions from inside and outside salespeople.

  • Develop and conduct product training classes for inside and outside salespeople.

  • Keep abreast of new standards and applicable government regulations.

  • Vendor interaction:

  • Attend vendor planning/review/targeting meetings.

  • Coordinate sales and technical support activities with local vendor team.

  • Identify vendor specific training opportunities.

  • Provide information to management team for vendor rating meetings as needed.

  • Assist in negotiating special pricing on sample and demos.

  • Attend manufacturer and industry led technology updates as needed.

  • Other Responsibilities

  • Assist marketing in developing the appropriate marketing materials for sale brochures, events and other promotions.

  • Review all inventory slated for scrapping for potential salability or use as demo equipment.

  • Conduct control and automation stock reviews with appropriate Viking product managers.

  • Complete required continuing education to stay relevant in the field

Good listening, writing skills. Strong presentation skills (groups & 1-on-1). Coaching, limited management skills. Very strong computer skills. Understands product features, applications and problem solving. Understands competitive positioning, market level prices, product mixes. Manages some areas of the vendor relationship. Seeks out new technologies and recruits suppliers. Manages Demo and Sample budget for technology group.

Industrial control application experience preferred.

Viking Electric is a wholesale electrical distributor and solutions provider with 21 locations in Minnesota and Wisconsin. The company was founded in 1964, in St. Paul, Minnesota to serve the needs of the electrical industry. Viking serves residential and commercial electrical contractors, industrial, tool, and related markets. The company stocks more than 30,000 products from 400 manufacturers including electrical supplies, lighting, power tools, hand tools, wire and cable, automation, data com, switchgear, and more. Viking Electric is a Sonepar Company.

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Control And Automation Specialist

Sonepar USA