Contract Local Media Analyst

Daniel Brian Advertising Rochester , MI 48307

Posted 11 months ago

Daniel Brian Advertising is a full-service advertising agency with a digital-first mindset. We are seeking a local media analyst to join our growing Media team.Youll be joining one of the top independent agencies in Michigan. At DBA, we enthusiastically blur the lines between a creative agency, a digital agency and a management consultancy. We are united by one philosophy: Better Brands for a Better Human Condition. We have an exciting opportunity to learn new buying methods/techniques in both traditional and digital media, in a digitally-centric agency with great clients and people.

Essential Functions

  • Collaborate with our media planners to accurately detail media buy orders as planned
  • Assist media planners with media plan development, including materials coordination and presentation building, provide current market conditions and rate expectations, recommend goals by market, CPMs using SQAD (request media kits, RFP vendors, review vendor proposals, PowerPoint, etc.)
  • Track insertion orders/revisions/cancellations. Ensure paperwork is received and returned with a signed copy and all electronic orders are confirmed
  • Negotiate, purchase, execute and deliver approved media plans, including traditional media such as TV, Cable, Radio, Print, and Outdoor, as well as some digital extensions in OTT/CTV and streaming audio, in local spot markets
  • Provide asset deadlines for broadcast materials and mechanical specs to client, internal team, creative and traffic department
  • Evaluate and adopt our new media planning, research and buying tool
  • Check media contracts to ensure accuracy and consistency, across internal and external systems
  • Reconcile all invoices in our platform, as well as resolve any billing and reporting discrepancies in Clients and Profits (our accounting software)
  • As needed, report campaign performance, including TV post buys, delivery/pacing and optimization recommendations
  • Request avails for all types of media and download into Strata, project ratings, schedule and order makegoods, etc.
  • Build and maintain excellent Vendor/Publisher relationships


Competencies (knowledge, skills, abilities)

  • Proficient understanding and working knowledge of media measurements
  • Excellent skills in Google docs, especially Google Sheets
  • Ability to prioritize work based on media start dates and urgent client buying guidelines requirements
  • Passion for marketing and a desire to learn new digital media platforms

Required Education and Experience

  • Experience learning and advancing SaaS-based media tools, experience with Strata desired
  • 3-5 years experience in media buying
  • Bachelor's degree preferred, with a focus on Marketing, Advertising or Communications

Preferred Education and Experience

  • Bachelor's degree preferred, with a focus on Marketing, Advertising or Communications
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Contract Local Media Analyst

Daniel Brian Advertising