Content Writer

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to:

• Career development with an international company where you can grow the career you dream of.

• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO

• An excellent retirement savings plan with high employer contribution

• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

Abbott has a rich history of developing cutting edge technologies that enable consumers to monitor and manage their health and wellbeing. They are now embarking on an exciting next gen new venture of Biowearables that will build on that heritage and take it farther - leveraging biomarkers to provide wearers insights into their physical and mental state, ultimately driving to greater performance. The Biowearables business is the face and the future of the organization.

The Opportunity

This position works out of our Alameda, CA location in our Lingo division.

• You will be responsible for creating, executing, and overseeing written product content for Lingo as part of the Lingo content team. You will develop and maintain new content formats and build insights for web and app product with a customer-centric mindset. Your mission is to deliver high quality, delightful and engaging written content from concept to production and storytelling.

• You will identify and collaborate with various resources including customers, influencers, partners and freelancers to create content in a multitude of different formats (graphics, data visualization, app and website copy).

• You will ensure all written content produced is on-brand, consistent in terms of style, quality, and tone of voice and passes scientific, regulatory, and legal reviews.

• You will closely work with the Content Director in shaping the Lingo product content strategy. As we deploy agile squads in product development and tech, you will collaborate with insights, design, product owners, data science, clinical and other experts to ensure delivery of product content.

• You will develop lead a network of content creators and freelancers, help them execute the content plan.

• You have experience running a team/network of content creators in a fast-changing consumer tech environment.

What You'll Work On

• Develop, own and execute a product content plan to drive product differentiation, engagement and retention for the Lingo digital products (e.g., apps)

• Create differentiating written product content and insights for the digital product and services.

• Create and iterate multiple new content formats to enhance the end-to-end app experience.

• Build and lead the network to deliver against the product content strategy; edit and review written content to ensure it is on-brand and passes scientific, regulatory and legal reviews.

• Collaborate cross-functionally to ensure proper tone of voice for all touchpoints related to written content.

• Define and track KPIs to ensure continuous improvement and effectiveness of content against business goals.

• Stay abreast of latest industry-related topics and trends to identify new customers' needs and expectations.

• Conduct research and interviews to learn more about current trends, developments, and perceptions about the subject matter.

• Conduct keyword research and use SEO guidelines to optimize content.

• Collaborate with insights, design, product owners, data science, clinical and other experts for content creation, and coordinate with brand, marketing, PR and other functions to leverage synergies.

Required Qualifications

• 4+ years' experience in product content creation

• Copywriting and concept formatting for digital platforms

• Creative thinking mindset in fast-evolving technology environments

• Strong understanding of user expectations, industry trends and research methodologies

• Proven ability in building educational content for digital products.

• A Bachelor's or higher degree in Arts, Education, Languages, Sociology, Psychology or any related fields

• Have experience in some type of CMS (Content Management System)

Preferred Qualifications

• Master's Degree is highly desirable.

• International experience preferred.

• Remote staff management

• Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews.

The base pay for this position is $83,600.00 - $167,200.00. In specific locations, the pay range may vary from the range posted.