Content & Video Marketing Trainer

Impact New Haven , CT 06520

Posted 3 weeks ago

What we do at IMPACT:

IMPACT is an education and consulting company specializing in digital sales and marketing. Through our digital marketing agency services, events, online publication, training programs and virtual community, we empower businesses and their leadership teams with the education, tools, training and support needed to take their careers and their companies to the next level.

In addition to creating amazing experiences for our clients, we are also committed to making IMPACT a great place to work for our people. To do this, we only accept proven and emerging leaders who love the digital space and helping companies grow, are always willing to put the team first and have never backed down from a challenge, no matter how great.

How the Trainer fits in:

Long gone are the days when marketers work in silos with no real evidence of their efforts. Instead, theyre able to be at the forefront of their companys success and able to attribute true ROI to their work.


In working with you, their trainer.

As a trainer, you will be responsible for training content managers and videographers on content marketing best practices to grow their traffic, leads and sales following the They Ask, You Answer methodology and framework.

You wont be doing the work for them, but rather teaching and enabling them to do the work for themselves.

Ultimately, you are helping transform the content manager and videographer into a critical resource at their company as the work they do helps grow their companys business.

Location: This is a remote position.

Salary Range: $65,000 - $90,000 based on experience.


  • Are you a former educator with experience in teaching in a 1:1 and/or group setting?
  • Do you have experience in managing others?
  • Do you possess the ability to relate to people, form relationships, earn trust, and find a need you can help solve?
  • Are you resilient do you embrace challenges and find excitement in solving them?
  • Do you have an inherent drive where you can take the desired outcome and take the initiative to figure out the rest?
  • Can you consider multiple ways to solve a problem, be decisive, and take action quickly?
  • Do you feel comfortable giving direction to a CEO and then ensuring they're set up for success?
  • Do you see yourself as part of a team and working as a team toward a common goal?
  • Do you love helping companies and teams grow and achieve results?
  • Are you tech-savvy? Do you know how to use Zoom, Slack, Basecamp, and a CRM, and/or can learn a new tool quickly?

If you said yes to the questions above, you could be exactly who were looking for!

In this role, you will:

  • Train content managers and videographers to become self-sufficient in owning written and video content for their organization
  • Help set actionable goals for content managers and videographers to achieve every 90 days, and then coach them on what they need to do in order to achieve their goals
  • Coach content managers and videographers on how to remove roadblocks often found in the content production process
  • Teach how to create ROI reports so content managers and videographers can definitely tie their work to their companys revenue
  • Teach content and video marketing best practices for articles, website pages, email, social media, etc. as it aligns with the They Ask, You Answer business methodology
  • Hold clients accountable for completing the required work
  • Create marketing heroes at your clients companies and help them grow their business

The ideal candidate:

  • Has previously held a leadership role (teacher, manager, coach, etc)
  • Has worked as a Content Manager or Videographer
  • Is an active member of IMPACT+, our online learning platform
  • Has read and is familiar with They Ask, You Answer by Marcus Sheridan*

*At IMPACT, we use the popular digital sales and marketing methodology created by Marcus Sheridan called They Ask You Answer. The best candidates for this position are familiar with this methodology and have successfully used it to drive more traffic, leads, and sales


  • Comprehensive health, vision, and dental coverage
  • Company-matched 401k
  • 8-Week paid parental leave
  • Unlimited vacation with a 3-week minimum
  • Work flexibility
  • Free book program

IMPACT is an equal opportunity employer that values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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Content & Video Marketing Trainer