Content Strategist

Advertised Position Title:

Content Strategist

Job Description:

The Content Strategist will focus on content planning and development, work with

design and production teams as needed, establish an editorial voice for Owens', and determine content needs, channel selection, and distribution. The Content Strategist will be the lead writer for the department with a focus on storytelling. This position is a creative idea-generator, writer, and problem-solver who organizes and communicates complex ideas across integrated media. This position evaluates content needs, recommends content plans and strategies in support of Owens' goals in alignment of the Strategic Plan.

Essential Functions:

• Reports to the Vice President, Strategic Initiatives, Marketing and Communication and works closely with the President, and senior leadership on sensitive communications.

• Write engaging content to tell the Owens story for the website, print and digital ads, in alignment with Owens' brand voice and style.

• Develop production schedules for assigned work; coordinate feedback rounds and obtain

• approvals from key stakeholders as needed.

• Analyze metrics, research industry best practices, competitive analysis, user feedback and evaluate existing content to make strategic recommendations on adding new content

• or updating existing content.

• Highlight diversity, equity and inclusion through critical and compassionate communication

• and strategic outreach efforts to students, faculty, staff, alumni, friends of the college, and

• the general public.

• Evaluate media listening service to measure impact of content in the marketplace. Produce regular reports to the Vice President, Strategic Initiatives, Marketing and Communications and Owens leadership teams.

• Collaborate with members of the marketing team in the college to identify and define content marketing strategy, tactics, and evaluation.

• Research, conceptualize, write, edit, and proofread copy for content marketing pieces and

• incorporate it into the overall strategic marketing plan.

• Brainstorm and pitch story ideas for keyword-driven content-marketing biogs and articles with the goal of engaging prospects, increasing Web traffic, and driving conversions.

• Interview students, faculty and other subject-matter experts to gather information and assist in the development of content for websites, biogs, social media, and other communication channels.

• Assist with reputation management for the College. Compile and disseminate media coverage reports.

• Work with the creative teams to appropriately convey this information.

• Oversees and maintains Owens-wide Content Calendar, ensuring content is published on time.

Knowledge, Skills & Abilities:

• Understanding of the higher education enrollment recruitment cycle and content marketing impacts and touchpoints throughout the prospective student journey.

• Understanding and experience with media relations and the PR landscape.

• Content strategy and storytelling across integrated marketing channels including web, social media, email, and print.

• Experience with identifying and using important information from interview transcripts

• Knowledge of SEO and UX best practices for content.

• Knowledge of AP Style.

• Excellent creative skills: writing, editing, and proofreading skills for digital and print media.

• Excellent critical/analytical thinking, interpersonal, communication, and problem- solving,

• skills.

• Excellent project management and research skills.

• Analyze and measure work with a focus on continuous improvement.

• Technology: Microsoft Office, email marketing software, CRMs, Meltwater or Cision, and familiarity with or willingness to learn other software tools used by the department.

• Understanding of Facebook Business/Campaign Manager.

• Public/media relations.

• Conduct in-person/phone/virtual interviews with subject matter experts.

• Excellent organizational skills.

• Ability to successfully and simultaneously complete multiple projects and tasks with minimal supervision.

• Ability to develop and maintain effective, collaborative, professional relationships with staff and faculty colleagues.

• Ability to be a team player with a flexible outlook and ability to work under deadlines while managing multiple projects.

• Independent judgment to plan, prioritize, and organize a diversified workload with sensitivity and confidentiality.

Minimum Qualifications:

• Bachelor's degree in marketing, Communications or Journalism.

• Preferred: Professional Certified Marketer (PCM), Google Data Analytics Professional.

• 1-year professional marketing/communication experience.

• A Cover Letter is required to be submitted with resumes.

Union Position:

Job Classification:

Staff

Duty Days:

260 Days

Work Schedule:

Monday through Friday 8-5 standard, with additional coverage as needed.

Grant Funded Position:

No - Not Grant Funded

FLSA Status:

United States of America (Exempt)

Pay Basis:

Salary

Hiring Range:

$45,792.00-$51,462.00

Retirement System:

SERS - SERS (Retirement System Classification)