Content Strategist - Markets Advisory

JLL supports the Whole You, personally and professionally.

Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and personalized benefits to manage life in and outside of work. Whether you've got deep experience in commercial real estate, skilled trades, and technology, or you're looking to apply your relevant experience to a new industry, we empower you to shape a brighter way forward so you can thrive professionally and personally.

We are seeking a skilled and experienced Content Strategist to join the Markets Advisory team. As the Content Strategist, you will play a critical role in developing and executing the content strategy across various marketing channels supporting our Business Line and Brand strategy. You will collaborate with cross-functional teams to plan and create engaging and impactful content that aligns with our brand identity, supports our marketing objectives, and resonates with our target audience while ensuring we have the right type of content for each stage of the buyer journey.

The ideal candidate will have a proven track record of developing successful content strategies, managing content creation processes, and driving content performance metrics.

Responsibilities:

• Develop an overarching content strategy that aligns with the Business Line's and Brand marketing objectives, target audience, and messaging.

• Collaborate with product marketing, digital, and research teams to map & identify content needs and opportunities throughout the demand funnel.

• Partner with the Audience Insights team to understand market trends, competitor analysis, and customer needs to inform the content strategy.

• Content Planning: Create a content blueprint and calendar to outline the production and distribution of content across different channels and platforms. Identify content gaps and opportunities and recommend the appropriate content formats, including articles, blogs, videos, infographics, case studies, whitepapers, webinars, and social media posts.

• Manage content production across internal resources and external agencies, ensuring consistency, quality, and timeliness.

• Partner with Digital Marketing to optimize content for search engines (SEO) and ensure alignment with best practices and industry standards.

• Collaborate with internal and external subject matter experts to ensure thought leadership is audience centered.

• Manage editorial and governance review against JLL standards and ensure audience engagement and progression.

• Track and analyze content performance metrics, leveraging data to inform content strategies and optimizations.

• Stay up-to-date with industry trends, content marketing best practices, and emerging technologies.

Requirements:

• Bachelor's degree in marketing, communications, or a related field.

• Proven experience as a Content Strategist or similar role.

• Strong understanding of content marketing principles and strategies.

• Demonstrable experience in developing and executing successful content strategies.

• Excellent verbal and written communication skills.

• Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously.

• Proficiency in content management systems (CMS) and social media platforms.

• Knowledge of SEO best practices and content optimization techniques.

• Familiarity with analytics tools to track content performance.

• Ability to collaborate effectively with cross-functional teams.

• Attention to detail and a commitment to delivering high-quality content.

• Self-motivated, with a passion for staying up-to-date with industry trends and emerging technologies.

Join our team as a Content Strategist and help shape the future of our marketing efforts. Apply now and unleash your creativity!

Location:

On-site -Atlanta, GA, Chicago, IL, Dallas, TX

If this job description resonates with you, we encourage you to apply, even if you don't meet all the requirements. We're interested in getting to know you and what you bring to the table!

Personalized benefits that support personal well-being and growth:

JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health. Some of these benefits may include:

• 401(k) plan with matching company contributions

• Comprehensive Medical, Dental & Vision Care

• Paid parental leave at 100% of salary

• Paid Time Off and Company Holidays

• Flexible and Remote Work Arrangements may be available

JLL Privacy Notice

Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL's recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely.

For more information about how JLL processes your personal data, please view our Candidate Privacy Statement.

For additional details please see our career site pages for each country.

For candidates in the United States, please see a fully copy of our Equal Employment Opportunity and Affirmative Action policy here.

This position may require you to be fully vaccinated against COVID-19. If required, you'll be asked to provide proof that you're fully vaccinated upon your start date. You're considered fully vaccinated two weeks after you receive the second dose of a two-dose vaccine series (e.g., Pfizer or Moderna) or two weeks after a single-dose vaccine (e.g., Johnson & Johnson/Janssen). Failure to provide proof of vaccination may result in termination.

Jones Lang LaSalle ("JLL") is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process - including the online application and/or overall selection process - you may contact us at Accommodation Requests. This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL.

Pursuant to the Arizona Civil Rights Act, criminal convictions are not an absolute bar to employment.

Pursuant to Illinois Law, applicants are not obligated to disclose sealed or expunged records of conviction or arrest.

Pursuant to Columbia, SC ordinance, this position is subject to a background check for any convictions directly related to its duties and responsibilities. Only job-related convictions will be considered and will not automatically disqualify the candidate.

Accepting applications on an ongoing basis until candidate identified.