Content Strategist

Overview

Do you thrive on crafting compelling content that engages a target audience? Are you passionate about translating complex topics into clear, concise communication?

Kimley-Horn's Marcom team is seeking a talented Content Strategist to join our growing team in Sacramento, CA. In this role, you'll play a pivotal role in developing and executing a comprehensive content strategy focused on Subject Matter Expertise (SME). This is not a remote position.

Responsibilities

• Collaborate with the Marcom team lead, firm marketing leaders, subject matter experts (SMEs), and marketing teams to identify key content themes and topics.

• Conduct market research and competitor analysis to understand industry trends and audience needs.

• Develop content calendars and editorial plans, ensuring a consistent flow of high-quality content.

• Work closely with SMEs, marketing teams, writers, and designers to create engaging content across various formats (e.g., blog posts, case studies, white papers, infographics).

• Manage the content publishing process, collaborating with the communications team.

• Analyze content performance and make data-driven recommendations for improvement.

• Stay abreast of industry trends and best practices in content marketing.

Qualifications

• Bachelor's degree in Communications, Journalism, Marketing, or a related field

• 3+ years of experience in content strategy, marketing communications, or a related field.

• Proven ability to develop and execute content plans aligned with business objectives.

• Strong understanding of content marketing best practices, including SEO and content promotion.

• Excellent writing and editing skills, with the ability to adapt tone and style for different audiences.

• Experience working with SMEs to translate complex technical information into clear and concise communication.

• Proficient in content management systems (CMS) and project management tools.

• Excellent organizational skills and the ability to manage multiple projects simultaneously.

• A collaborative spirit and a desire to work cross-functionally.

• Experience in the AEC industry, or working for a B2B or professional services organization.

• A strong understanding of social media marketing and content promotion strategies.

Please submit your resume and cover letter online. In your cover letter, tell us why you're passionate about content marketing and how you see yourself contributing to Kimley-Horn's success.

Salary range:

$70,000-$85,000

Why Kimley-Horn?

At Kimley-Horn, we do things differently. People, clients and employees, are at the forefront of who we are. Clients know we prioritize achieving their goals and growing their success. Employees know our culture and approach to business are built on a desire to provide an environment for everyone to flourish. Our commitment to quality is only as good as the people behind it- that's why we welcome and develop passionate, hardworking, and proactive employees. We take pride in how our employee retention, robust benefits package, and company values have led to Kimley-Horn's placement on the Fortune "100 Best Companies to Work" list for 17 years!

Responsibilities

• Collaborate with the Marcom team lead, firm marketing leaders, subject matter experts (SMEs), and marketing teams to identify key content themes and topics.

• Conduct market research and competitor analysis to understand industry trends and audience needs.

• Develop content calendars and editorial plans, ensuring a consistent flow of high-quality content.

• Work closely with SMEs, marketing teams, writers, and designers to create engaging content across various formats (e.g., blog posts, case studies, white papers, infographics).

• Manage the content publishing process, collaborating with the communications team.

• Analyze content performance and make data-driven recommendations for improvement.

• Stay abreast of industry trends and best practices in content marketing.