Content Specialist

Content Specialist

Overview

Voted by Newsweek in 2024 as one of America's Greatest Workplaces for Diversity

Make Lives Better Including Your Own.

If you want to work in an environment where you can become your best possible self, join us! You'll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness.

Full suite of health insurance, life insurance and retirement plans are available and vary by employment status. Additional benefits offered include, but are not limited to:

• Tuition Reimbursement

• Pet Insurance

• Adoption Reimbursement Benefits

• Variety of Associate Discounts

Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply.

To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.

Responsibilities

The Content Specialist will support the content team by conceptualizing, producing, repurposing and organizing marketing content to help meet the objectives and KPIs of various teams. This role will work closely with a cross-matrixed marketing team to ultimately deliver a cohesive, brand-oriented and user-focused content experience across various media channels.

• Creates high-quality, engaging content in a variety of formats across both traditional and digital media including blogs, video scripts, webinar scripts, eBooks, downloadables, social media posts, landing pages, email campaigns and more to meet the needs of audiences at crucial touchpoints across the customer journey. Ensure consistent and compelling brand tone and voice across all content.

• Analyzes content performance across channels, providing reporting and data-driven recommendations to optimize and repurpose varying content types to assist stakeholders.

• Builds and maintains editorial calendars and other content governance tools to plan and track content use across channels.

• Manages content project timelines, prioritizing deadlines and managing stakeholder expectations.

• Supervises outside agencies, freelancers and other content creators to execute on the development and implementation of content creation, placement and repurposing to benefit the overall content strategy; including but not limited to assigning, editing, SEO optimization, proofreading, review and delivery.

• Conducts internal content review processes. Interacts with executives, legal team, channel leaders, and various other stakeholders.

• Publishes approved digital content within a web-based content management system.

• Maintains a deep understanding of company's strategy, vision and corresponding audiences based on existing and in-process research.

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.

Qualifications

Education and Experience

• Bachelor's Degree in Marketing, Communications, or other related area required

• Minimum of 3 years relevant experience in content writing and editing preferred

• Experience with Sprinklr, Adobe Experience Manager, Adobe Analytics, Smartsheet preferred

Certifications, Licenses, and Other Special Requirements

None

Management/Decision Making

Applies existing guidelines and procedures to make varied decisions within a department. Uses sound judgment and experience to solve moderately complex problems based on precedent, example, reasonableness or a combination of these.

Knowledge and Skills

Possesses extensive knowledge of a distinct skill or function and a thorough understanding of the organization and work environment. Has a working knowledge of a functional discipline.

Physical Demands and Working Conditions

• Standing

• Walking

• Sitting

• Use hands and fingers to handle or feel

• Reach with hands and arms

• Stoop, kneel, crouch, or crawl

• Talk or hear

• Vision

• Ability to lift: up to 25 pounds

• Requires interaction with co-workers, residents or vendors

• Occasional weekend, evening or night work if needed to ensure shift coverage

• Requires Travel: Occasionally

Brookdale is an equal opportunity employer and a drug-free workplace.