A career at New York Life offers many opportunities. To be part of a growing and successful business. To reach your full potential, whatever your specialty. Above all, to make a difference in the world by helping people achieve financial security. Its a career journey you can be proud of, and youll find plenty of support along the way. Our development programs range from skill-building to management training, and we value our diverse and inclusive workplace where all voices can be heard. Recognized as one of Fortunes Worlds Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and service, supported by our Foundation. It all adds up to a rewarding career at a company where doing right by our customers is part of who we are, as a mutual company without outside shareholders. We invite you to bring your talents to New York Life, so we can continue to help families and businesses Be Good At Life. To learn more, please visit LinkedIn, our Newsroom and the Careers page of www.NewYorkLife.com.
The Marketing Enablement Center is comprised of collaborative, problem solvers who manage the people capacity-planning, processes and marketing technology required to deliver data-driven, targeted marketing programs that influence consumer and agent acquisition, expansion, retention and advocacy. The Marketing Enablement team challenge each other and are energized to enable connected, personalized experiences among our agents, consumers, and the brand to influence client growth.
Within the Marketing Enablement Center exists the Marketing Operations practice and the Content Operations function. Manages the process and function of the Content Operations team, including, but not limited to, content maintenance and storage with the intent of making content easy to access by various audiences including marketing, sales, service and internal communications. Green field opportunity to establish the New York Life content management system adequate to support a robust content library with intuitive taxonomy, tagging and archiving that can serve the enterprise.
Shape, iterate and constantly improve the overall content lifecycle management processes, from publishing/activation, auditing, measurement, optimization, maintenance and governance
Partners with the Content Strategy and Planning teams, and other enterprise stakeholders, to ensure the team is anticipating business needs, and that all inputs influence the ongoing optimization of processes and management systems, including audience insights, personas, messaging, competitive information and feedback from content supply chain contributors and users. Supports and develops intake protocols that improve the efficiency, effectiveness and quality of work delivery. Understands stakeholders unmet needs and works to change publishing processes to support improvements. Partners with training and change management teams to support stakeholders through adoption/business readiness for new and enhanced tools, processes, and function
Plays a key role in shaping metadata, taxonomy, key words, and content organization principals. Develops and maintains a metadata entry protocol; works with various stakeholders to define metadata and taxonomy guidelines; actively promotes data conformity to support common standards. Strong focus on building metadata and tagging strategies that supports content discovery, dynamic content publishing, and analytics/measurement
Leverages work done against metadata and taxonomy to influence search engine optimization (SEO) and search engine marketing (SEM) initiatives
Manages and executes localization and translation requirements to support content strategy, regional needs and end-user expectations, anticipating and identifying any process challenges or regulatory requirements to the business owners
Support, contribute to, make available and promote corporate brand and content governance practices
Provide and report on content measurement and analytics tools, marketing automation, content management systems and social media management tools Collect, analyze and report on content marketing success via standard content marketingrelated KPIs, using Web analytics tools, marketing automation platforms, social media management tools, content marketing software and business intelligence platforms to inform and optimize ongoing content marketing efforts
Reviews and conducts post-process deployment validation, process audits and ongoing process monitoring activities. Responsible for implementing and analyzing process performance metrics. Leverages and shares performance insights with stakeholders to support continuous improvement efforts.Make recommendations for optimizing content quality, processes and activation channels based on results
Ability to work in a Web content management system
Experience with Web publishing, content management and inventory tools
Can use Web analytics tools and perform basic data analysis
Content lifecycle management and/or complex project management
Understands SEO best practices, keyword research and optimization and basic technical SEO knowledge, including the ability to tag and link content for SEO
Familiarity of how business owners map content to the journey of the buyer or other audience persona journey is preferred
Experienced managing content audit process and inventory maintenance, taxonomy management, content tagging and metadata management
Strong ability to use content measurement tools to extract actionable data and conduct analysis
Familiarity with variety of inbound/outbound digital marketing, as well as paid, earned and owned channels
Excellent cross-functional collaboration and consensus-building skills can work with cross-functional teams including upstream content contributors and downstream content activators
Comfortable presenting plans and results to cross-functional team members, including management
Project management and interviewing skills
Bachelor's degree is required, preferably in business, marketing or related field
5+ years of content operations experience within an agency or corporate setting
3+ web content publishing experience
5+ years working within a marketing department
Experience structuring, managing, and optimizing an offshore partner team to supplement team and provide additional publishing and asset management capacity
Cross-functional and multi-phased, complex project management skills
Technical/product category experience desirable
MBA strongly preferred
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