Zeta is looking for a Content Marketing Specialist to join our growing team working closely with our Content Marketing Manager, Graphic Designers, and other key members of the Zeta marketing team. You can expect to create both short-form and long-form content that will be used for a variety of purposes, from improving lead acquisition, to increasing sales, to expanding the footprint of the Zeta brand in the B2B Marketing Industry.
1+ years working in B2B or B2C content marketing OR 3+ years working as a professional writer.
A portfolio featuring work where you are the original and primary author-blogs, emails, landing pages, search ads, whitepapers, etc.
Keen editorial eye
Ability to adapt writing voice and style to a manner that suits the expectations of the Content Marketing Manager and Zeta Brand.
Experience adhering to a dynamic content calendar that includes strict and flexible delivery dates.
Proactive self-starter who can also thrive in a collaborative team environment.
Ability to work with very technical concepts and translate them into "every-man" jargon.
Ability to work independently
Capable of thriving in a remote work environment
Experience with product marketing, product segmentation, and audience segmentation.
History of academic or professional success working with complex topics
Familiarity with Google Analytics and Google Search Console
Familiarity with Salesforce
Familiarity with any cornerstone email marketing tools (Mailchimp, Hubspot, Marketo, etc.).
Familiarity with the Adobe Creative Suite
Knowledge of basic HTML or CSS
On Any Given Day You Will...
Develop content for lead generation, brand expansion, sales enablement, product marketing, and thought leadership.
Manage and update the Zeta editorial calendar in Excel, as well as the content production calendar in Trello.
Work with the social media team to create unique, insightful content for organic distribution on LinkedIn, Twitter, and more.
Create copy for whitepapers, ebooks, blogs, paid ads, landing pages, emails, infographics, presentations, the Zeta website, and more.
Monitor website performance and email campaign performance
Brainstorm and interact with a diverse set of internal stakeholders to help generate original ideas for content that will engage targeted audiences and create resonance for the Zeta brand.
About Zeta Global
Zeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry's 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.
Our technology runs on the Zeta Marketing Platform, which powers 'end to end' marketing programs for some of the world's leading brands. With expertise encompassing all digital marketing channels
Email, Display, Social, Search and Mobile
Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.
Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm