Content Marketing Strategist

Responsibilities include, but are not limited to:

• Synthesize business goals, and marketing and campaign plans to create content strategies in a customer-centric way. These strategies should be focused on creating awareness, demand, and engagement opportunities.

• Collaborate across the marketing team to integrate and repurpose thought-leadership and campaign content where appropriate.

• Curate and create content for a variety of platforms including blogs, websites, social media, video, podcasts, webinars, and more.

• Serve as SME for the brand voice and editorial style guidelines.

• Edit and proofread all copy.

• Support SEO objectives by using SEO keywords, tools, and best practices.

• Monitor content campaigns to measure program effectiveness via defined metrics. Refine and retest as appropriate. Develop recommendations based on results.

• Work closely with external agencies or freelancers on execution of content where needed.

• Ensure content budgets are used effectively and manage reporting of content for internal partners.

• Identify content trends, best practices and changing consumer preferences to ensure teams are up to date with industry dynamics and producing innovative content.

• Additional copywriting duties as assigned, such as executive presentations.