Content Marketing Specialist

Zoominfo Waltham , MA 02154

Posted 1 month ago

At ZoomInfo Powered by DiscoverOrg we encourage creativity, value innovation, demand teamwork, expect accountability, and cherish results. If you are a take charge, take initiative, get stuff done individual - we want to talk to you! We have high aspirations for the company and are looking for the right people to help fulfill the dream. We strive to continually improve every aspect of the company and use cutting edge technologies and processes to delight our customers and rapidly increase revenue.

The Content Marketing Specialist will develop content to support campaign activity at ZoomInfo. From general prospecting to brand awareness, customer upsell, cross-sell, and advocacy programs, account-specific ABM activity, and product announcements, this role will create compelling assets and promotional copy to support every stage of the buyer's journey.

This role will report to the Director, Content Marketing and is responsible for developing assets (eBooks, infographics, videos, etc) and messaging to support campaigns created by the Demand Generation, Customer Marketing, and Product Marketing teams.

Responsibilities:

  • Project manage content development for strategic campaigns

  • Create assets (eBooks, infographics, videos, case studies, webinar abstracts, etc) across the buyer's journey

  • Write promotional copy (emails, social copy, ad copy, etc) to support campaign activity

  • Review product marketing content (brochures, sell sheets, etc) to ensure appropriate grammar, tone, and brand voice

  • Work closely with the Creative team to ensure design/visuals match the tone and message being delivered in each piece

  • Support and maintain a content library, ensuring all assets are accessible and current for stakeholders across the company

  • Monitor performance of the assets you develop and report on results regularly

  • Stay current with the latest Content Marketing best practices

Skills & Requirements:

  • Bachelor's Degree in a relevant field or equivalent experience

  • 3-5 years of Content Marketing experience

  • Strong writing and story-telling skills

  • Knowledge of content marketing best practices

  • Strong sense of urgency and ability to turn projects around quickly

  • Growth mindset with a willingness to receive and provide feedback to improve copy, content strategy, and asset development

  • Well-organized with excellent planning and project management skills; Ability to multi-task and prioritize

  • Team-oriented disposition and strong interpersonal skills with the ability to facilitate and own cross-functional collaboration

  • Ability to thrive in a fast-paced, dynamic environment that requires quick adjustments and re-calibration of priorities when business needs change

All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, gender, national origin, disability and protected veterans status or any other personal characteristic protected by law.


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Zoominfo