Content Marketing Specialist

Vertafore Denver , CO 80208

Posted 2 months ago

Vertafore is a leading technology company whose innovative software solution are advancing the insurance industry. Our suite of products provides solutions to our customers that help them better manage their business, boost their productivity and efficiencies, and lower costs while strengthening relationships.

Our mission is to move InsurTech forward by putting people at the heart of the industry. We are leading the way with product innovation, technology partnerships, and focusing on customer success.

Our fast-paced and collaborative environment inspires us to create, think, and challenge each other in ways that make our solutions and our teams better.

We are headquartered in Denver, Colorado, with offices across the U.S., Canada, and India.


The Content Marketing Specialist is a key contributor to Vertafore's marketing and branding initiatives by helping to tell our story to customers, potential customers, industry stakeholders, the media, and more! This role is responsible for executing on a wide range of content, driving content strategy, testing and using data to find new ways to engage our core audiences, researching and identifying content topics, and serving as an experienced editor and resource on our brand voice to other areas of the organization. We're looking for a person with an appetite for strategizing and building remarkable brand-level content.

Core Requirements and Responsibilities:

Essential job functions included but are not limited to:

  • Create original, compelling content to improve engagement with prospects, partners and customers, including brochures, fliers, newsletters, web copy, whitepapers, blogs, emails and other collateral materials.

  • Conceptualize, project manage, and ensure on-time delivery of a wide range of digital and print artifacts.

  • Be a content marketing advisor for the Sales and Marketing organization to pair marketing and messaging needs with appropriate tactics.

  • Serve as an editor and Vertafore Voice style resource to other areas in Marketing and the organization.

  • Help define and maintain KPI dashboards to measure the effectiveness of content marketing efforts and conduct data analysis to improve future efforts.

  • Identify and track industry trends, influencers, and topics of interest as they relate to key corporate messages in order to develop related content strategies.

  • Work with key stakeholders and subject matter experts to gather information and turn it into compelling, digestible, and appropriate content.

  • Recognize features and benefits of Vertafore products and effectively connect them to key messaging themes in brand-level marketing content.

  • Work with and manage external resources and vendors to develop, write, edit, and distribute content.

  • Serve as a Marketing Communications representative on cross-functional project teams.

Knowledge, Skills and Abilities:


  • Strong writing and storytelling skills with a passion for connecting with audiences.

  • Demonstrate experience creating content for multiple channels (web, social, print). Experience with multimedia content development a plus.

  • Able to translate complex and technical concepts into easy-to-digest, audience-forward content.

  • Able to integrate feedback to ensure content meets goals and expectations.

  • Strong working knowledge of editing practices and style guides (ex. AP, Chicago).

  • Detail-oriented with strong organizational skills and a commitment to quality.

  • Understanding of marketing and communication theory and best practices.

  • Excellent interpersonal skills, with the ability to communicate complex issues correctly and clearly to both internal and external customers.

  • Ability to adhere to brand style guidelines for tone and voice.

  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

  • Able to work within time, budget, and resource constraints.

  • Understanding of marketing metrics and able to analyze marketing data and KPIs to identify areas of opportunity and improvement.


  • 2 - 4 years of relevant work experience as a writer, editor, or content creator in a B2B organization, preferably in a software or technology industry.

  • Excellent writing and editing skills for a variety of audiences and situations.

  • BA/BS degree in communication, English, journalism, marketing, or related field.

Additional Requirements and Details:

  • Travel required up to 10% of the time.

  • Located and working from an office location.

  • Occasional lifting and/or moving up to 10 pounds.

  • Frequent repetitive hand and arm movements required to operate a computer.

  • Specific vision abilities required by this job include close vision (working on a computer, etc.).

  • Frequent sitting and/or standing.

Candidates selected for interviews will be asked to provide writing/content samples.


Over the past 50 years, Vertafore has advanced the entire insurance distribution channel with the best software solutions in the industry. Today, we're proud to say hundreds of thousands of Vertafore users rely on our solutions to write business faster, reduce costs, and fuel growth by increasing collaboration and streamlining processes. Vertafore leads the industry with secure, cloud-based mobile products that provide superior reporting and analytics, delivering actionable insight- right when customers need it most. We partner with other leading technology companies to deliver comprehensive solutions to improve the way our customers do business and serve their customers.

The Vertafore Way

Insurance is about relationships, and technology should make those relationships stronger. That's why, at Vertafore, it's our mission to transform the way the industry operates by putting people at the heart of insurance technology. By focusing on our customers, becoming better every day, and delivering results you can see, we provide the level of trust and security that insurance is all about.

  • Bias to Action: We're united by an innate drive to take action and make a difference in the technology and insurance spaces.

  • Win Together: We work together as one team, showing empathy and respect along the way.

  • Show Up Curious: We work to challenge one another to push boundaries and think beyond the box.

  • Say It, Do It: We honor every one of our commitments because integrity is important to us.

  • Customer Success is Our Success: We cultivate authentic relationships and follow up by actively listening to their needs.

  • We Love Insurance: We appreciate the impact insurance has on the world.

Is this role not an exact fit for you? Keep an eye on our Careers Page for other positions!

Vertafore is a drug free workplace and conducts preemployment drug and background screenings.

The selected candidate must be legally authorized to work in the United States.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities, duties, skill, or working conditions. In addition, this document does not create an employment contract, implied or otherwise, other than an "at will" relationship.

Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement with us.

Vertafore is about bringing together top talent to make an immediate impact in software. Our culture encourages employees who are able to create, think and challenge each other in a fast-paced environment. We are transforming our products and services, exploiting advanced techniques to create new "ways and means" for the insurance industry, and with that the industry is changing too.

Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law equal employment.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Content Marketing Specialist

Johns Manville Corp

Posted 2 years ago

VIEW JOBS 11/2/2019 12:00:00 AM 2020-01-31T00:00 JM is looking to add a talented Content Strategist with technical writing skills to our diverse and fast-paced Insulation Systems marketing team. We have a highly unique role that includes writing both technical copy (blogs, webinars, white papers, and eBooks) and creative/advertising copy (emails, advertisements, tradeshow collateral, and sales aids). This role requires strong writing, collaboration, and communication skills and will work with all levels of the business, from senior executives, to engineering, to product management. This team member will research, write, gather, organize, and edit information for publication, as well as help develop and execute the content marketing strategy. If you are looking for a fast-paced working environment where you get to learn and write about new information on a regular basis, submit your resume -- we'd love to talk to you. Responsibilities: * Partner with marketing, engineering, and product management to write and edit content that promotes and supports business priorities and initiatives * Develop a robust body of knowledge surrounding the products and industries so that you can better write and communicate about the topics * Write and edit marketing and technical bulletins for product managers and other departments * Support webinar development and presentation through promotional emails, presentation creation, and webinar moderating * Collaborate with the marketing team and business leaders to create and execute an annual content marketing calendar * Maintain content creation workflow to ensure all documents have undergone appropriate review prior to publication * Update and maintain existing technical literature with support from product managers * Collateral may include but is not limited to blogs, webinars, web copy, emails, eBooks, advertisements, tradeshow booths, brochures, manuals, social media, video scripts, etc. Requirements: (education, skills and abilities) * Bachelor's degree with 3 -- 5 years of writing work experience * Technical writing samples that strongly illustrates your ability to deliver * Collaborative nature, yet confidence in your individual skills and expertise * Ridiculous attention to detail with impeccable grammar and ability to self-edit your work to produce a quality finished product * Proven ability to partner with colleagues to gather information and develop robust collateral * Proficiency in Adobe Creative -- InDesign, Photoshop, Illustrator * Highly organized with the ability to manage multiple project deadlines efficiently * Ability to work independently and in a team environment * Ability to interface at all levels of the organization, both internally and externally * Knowledge of social media best practices * Experience with web content management systems a plus * Minimal travel required Incumbent must be physically able to perform essential job functions. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions. Johns Manville Corp Denver CO

Content Marketing Specialist