Sorry, this job is no longer accepting applications. See below for more jobs that match what you’re looking for!

Content Marketing Specialist

Expired Job

TCS Education Chicago , IL 60602

Posted 3 months ago

Job Description:

Job Description:
Content Marketing Specialist

Type: Full Time

OVERVIEW

We are motivated to be among the elite marketing departments in the countryregardless of industryand take pride in finding collaborative, inventive, and highly creative team members who can help us evolve and reach new heights. This passion is evident in our work. Our advertising campaign for The Chicago School of Professional Psychology is featured in a marketing textbook. Our automated email campaigns rival some of the most sophisticated in any industry. And our editorial and design work has won two awards, along with 24 finalist nods, in industry-leading competitions. We are one person short. Want to push the limits with us?

Reporting directly to the Director of Marketing Communications, the Content Marketing Specialist is a key driver in the development of performance-driven content marketing campaigns that address specific marketing objectives and elicit customer action for TCS Education System and its partner institutions.

The ideal candidate will be versed in Search Engine Optimization and will know how to write compelling content for different audiences and different platforms with ease. Utilizing marketing tactics and storytelling techniques, they will develop performance-driven copy for email, blogs, landing pages, social media campaigns, and digital magazines. They will serve as a liaison with our partner institutions on publication content and help to develop and manage our editorial calendar.

We are looking for someone who understands how content works within an ecosystem of integrated marketing campaigns. They will know how storytelling can be used to foster affinity with a brand. They will be tenacious and know how to ask the right questions to get at the heart of a story. They will be flexible, innovative, and creative in their approach to storytelling, always pushing us to strengthen our content marketing across platforms. They will be a confident, self-motivated teammate who won't hesitate to jump in and work alongside team members on projects and tasks of all levels. They will be competent and driven, adept at decision-making and problem-solving, and will have a positive attitude. They will possess initiative and good judgment and will be conscientious and trustworthy.

Position responsibilities include, but are not limited to:

  • Assist in developing and producing editorial plan for all partner institution blogs and brand publications.

  • Pitch and write feature stories and blogs in line with academic thought leadership and mission of each university.

  • Assist in editing and optimizing branded marketing content for multiple marketing platforms: websites, social media campaigns, email campaigns, additional alumni communications, internal communications, and more.

  • Collaborate with SEO agency partners to develop content and copy that can boost our brand presence and organic search rankings

  • Oversee the day-to-day management of our magazine production, bringing all key groups to the table and ensuring that assets are being developed in a timely manner

  • Partner with design for creative needs on our online branded publications

  • Partner with marketing strategists to develop content marketing campaigns for specific marketing objectives at each university

  • Partner with social media specialist to develop engaging content marketing campaigns native to the platform

  • Foster and maintain relationships with key external stakeholders, including faculty, to ensure our department is able to produce timely and relevant content, relative to what is happening on campus

  • Maintain the TCS stylebook

  • Other duties and responsibilities as needed

Position Requirements:

  • Highly analytical yet creative, able to evaluate information and define challenges or objectives, formulate logical and objective conclusions, and develop solutions.

  • Well-organized and detail-oriented with strong project management skills.

  • Flexible, versatile learner; open to changing priorities and managing multiple tasks simultaneously within compressed timeframes.

  • Comfortable working with subordinates, superiors, clients, media, partners, vendors and associates at all levels.

  • Exhibits superior professionalism and judgment.

  • Experience overseeing the design and production of print materials and publications a plus.

  • Experience with feature writing a plus.

Position Qualifications:

  • Bachelor's Degree or greater in journalism, communications, public relations, marketing, or related concentration.

  • Minimum 2 years of content writing experience, preferably for marketing.

  • Proficient in multiple kinds of writing: feature stories, profiles, blogs, news articles, white papers, social media campaigns, etc.

  • Proficient in writing for various audiences

  • Exceptional writing, editing, and proofreading skills in AP Style.

  • Must have solid proficiency with MS Office software particularly Excel and PowerPoint; proficiency with design software such as Adobe Creative Suite (Photoshop, InDesign, etc.) a plus.

Physical Requirements:

  • Ability to perform sedentary work.

  • Ability to operate office equipment including computer, printers, and phone.

TCS Education System offers a generous compensation and benefits package, as well as the opportunity to work for a leader in the field of education. Some of our key benefits include: generous paid time-off, medical and dental coverage, company-paid life and disability insurance, retirement plan with employer contribution, multiple flexible spending accounts (FSA), tuition reimbursement, professional development, and regular employee appreciation events.

TCS Education System is an Equal Opportunity Employer.


See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Content Marketing Manager

Advanced Group

Posted 3 days ago

VIEW JOBS 11/18/2018 12:00:00 AM 2019-02-16T00:00 Overview Advanced Group leverages over 30 years of expertise in talent acquisition, staffing, and outsourcing solutions to operate the award-winning Advanced Group family of brands, including Advanced Clinical, Advanced Resources, Advanced RPO, and WunderLand Group. Together, with mastery across professional disciplines and global markets, we're dedicated to make a difference, every day, for our clients, our candidates, each other, and our communities. Advanced Group's Shared Services team provides corporate services such as Marketing, Human Resources, Finance & Accounting, IT, and Operations to each of our brands. Our employees are the foundation of our energetic and collaborative environment, where constant learning and service to others take top priority. We seek dynamic, hard-working team members who are inspired to work amongst diverse backgrounds and perspectives. From our altruistic mission to outstanding career development opportunities, there's no better place to grow your career than Advanced Group. Responsibilities Develop and executes the content marketing strategy to drive brand and lead generation for all Advanced Group businesses. Develop content with strong understanding of SEO for inbound and outbound marketing. Communicate strategy and results effectively to leadership teams. Collaborate cross functionally to ensure smooth execution of marketing campaigns. Essential Functions * Develop the marketing content strategy aligned to specific company and campaign objectives * Manage the production and development of multi-media promotional materials and content for various campaigns * Evaluate, analyze and report on content and campaign results * Consult with internal teams to guide communications, campaign and content strategies * Coordinate and manage project activities across various internal teams to ensure content and campaign delivery and success * Support strategic events and partnerships teams as needed with campaigns and/or content Qualifications Qualifications * At least 5 years' experience in a marketing, communications, campaign management and/or marketing content position * Demonstrated experience developing and managing robust content strategy, both off-line and on-line * Ability to understand and translate technical work into content that resonates with a non-technical audience * Experience managing integrated marketing campaigns and programs * Strong experience with Marketing CRM (HubSpot/Marketo/Eloqua) * Innovative, outside-of-the-box thinker who can help drive innovation and change * Outstanding project-management, collaboration and communications skills * Strong writing and editing skills * Agency or consulting experience a plus * Bachelor's degree in marketing, communications, or related field Preferred Skills * Working knowledge of design software (Adobe Illustrator or similar) * Strong experience with PowerPoint * Graphic design skills * Experience with press releases and generating publicity * Self-motivated to constantly look for ways to improve marketing performance and effectiveness * Natural inclination towards driving projects to completion * Hunger for learning. Desire to learn about the staffing industry and general marketing trends and innovations * Energetic, motivating and positive personal demeanor * Exceptional time management skills. Able to balance many competing priorities with grace * Strong problem solving skills * Ability to work well with individuals in various parts of the company and at various levels within the organization * Passionate about work and making a difference for an organization, its customers, and all employees This job description is a summary. It is not intended to be comprehensive in detail. Individuals with this job title are expected to perform according to their individual goals and evaluations in addition to this job description and all applicable standards (SOPs, manuals, code of conduct, laws, regulations, etc.). What's in it for you? Advanced Group offers competitive compensation, comprehensive benefits packages, and a flexible work environment designed to help our team members and their families stay healthy, meet their financial goals, and generally thrive in and beyond work. Visit the links below to discover all that Advanced Group has to offer: Our Culture: https://careers.advancedgroup.com/embrace-our-culture Career Development Opportunities: https://careers.advancedgroup.com/realize-your-potential Community Programs: https://careers.advancedgroup.com/unleash-your-passion For a complete list of all of our job openings, please visit Advanced Group's career site here. It is Advanced Group's practice not to discriminate against any employee or applicant because of sex, race, color, age, national origin, religion, gender identity or expression, sexual orientation or sexual preference, pregnancy or maternity, genetic information, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law. This practice applies to all terms and conditions of employment including, but not limited to, hiring, training, compensation, benefits, promotions, transfers, layoff, Company-sponsored education, social and recreational programs, and treatment on the job. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter so that we can discuss the appropriate alternatives available. Advanced Group Chicago IL

Content Marketing Specialist

Expired Job

TCS Education