Content Marketing Specialist

Content Marketing Specialist

Reporting to the Marketing Director, a Content Specialist at S-Docs is not just a wordsmith; they're a strategic thinker who shapes the narrative of our brand, educates our users, and drives business growth. You will collaboratively craft and execute a comprehensive content strategy that aligns with our business goals and resonates with our target audience.

Job Location:

• Ann Arbor, Michigan / Detroit metro is preferred

• Flexible on location for the right candidate

Responsibilities:

• Collaborate with product, support, sales, and customer success teams to develop content that serves customers.

• Create content enabling customers to self-support via a knowledge base and learning management system.

• Architect customer-facing documentation, including guides, manuals, and FAQs.

• Work with product teams and UX/UI designers to ensure documentation is accurate and accessible.

• Prioritize documentation requests from customers and the support team.

• Develop a library of educational courses for software mastery, best practices, and troubleshooting.

• Use various formats like videos, webinars, and interactive modules for engaging learning experiences.

• Create content like datasheets, one-pagers, sales playbooks, and battle cards to educate about product capabilities.

• Develop sales decks, pitch presentations, release notes, and accompanying emails for product releases.

• Create and manage social media posts, visuals, and videos across platforms.

• Monitor social media and engage in conversations, manage crises, and maintain brand reputation.

• Develop a social media content calendar aligned with business goals and optimize posting times.

• Stay updated on social media platform trends and experiment with new content formats.

• Collaborate with the marketing team on website content, including landing pages and product descriptions.

• Ensure SEO-friendly content that aligns with the brand's value proposition.

• Write persuasive email copy for lead nurturing, onboarding, and promotional campaigns to guide prospects through the conversion journey.

Skills and Qualifications:

• 5+ years of experience in business writing, preferably in a SaaS or Software product environment

• Bachelor's Degree in communication, marketing or related field

• Exceptional communication and B2B copywriting skills

• Proficiency in SEO and social media strategies

• Ability to analyze content performance and make data-driven decisions

• Experience with Salesforce CRM or HubSpot CRM

• Familiarity with content management systems (CMS)

• Skilled in video recording and editing for documentation and marketing purposes

Why Join S-Docs?

• Remote Flexibility: Work from anywhere, with an option to be based in Ann Arbor, Michigan.

• Collaborative Culture: Be part of a team that values innovation, teamwork, and customer success.

• Career Growth: Opportunities to shape the role and grow within the company.

If you're a strategic thinker with a passion for content creation and a knack for storytelling, we'd love to hear from you. Join us in driving growth and shaping the future of document-based processes. Send your resume and this position title to careers@sdocs.com.