Content Marketing Specialist

Location: Latham, NY-Possibility to work from home #LI-Remote

mdf commerce Inc. is an international team of approximately 650 experts who develop a broad set of SaaS solutions to optimize and accelerate commercial interactions of its B2B and B2G customers.

Working in the eprocurement sector, we are currently looking for a Content Marketing Specialist to join our team.

What will your main responsibilities look like?

In this role, you will be led to:

• Collaborate with the Marketing, Product, and Sales teams to develop company promotion strategies, execute content marketing activities, and drive qualified traffic.

• Manage projects with internal collaborators and external suppliers to produce high-quality content, ensuring deadlines are met.

• Share content across various channels to maintain a strong web presence.

• Analyze web traffic metrics and optimize content for SEO and Google Analytics.

• Gather internal stakeholder and customer feedback to enhance engagement.

• Produce valuable content for the website and blog to attract and convert target audiences.

• Manage content calendar and social media publications.

What elements of your professional background will be necessary and useful in this role?

• Proactive and initiative.

• Team player.

• Excellent writing skills in English.

• Proven work experience as a Content Marketing Specialist.

• Understanding of web publishing requirements and SEO principles.

• Editorial mindset with the ability to anticipate audience preferences.

• Hands-on experience with web traffic metrics and social media platforms.

• Project management skills with keen attention to detail.

• Excellent communication and writing skills in English.

• Bachelor's degree in marketing, journalism, or a relevant field.

• Creative writing proficiency for emails and landing pages.

• Experience in B2B marketing.

• Familiar with marketing automation tools such as HubSpot.

Our offer:

• A flexible work schedule (40 hours/week);

• Work from home, no minimum number of days in the office is imposed;

• Work equipment provided while working from home;

• Competitive benefits, 401K, and compensation programs;

• Flexible paid vacation, personal, and sick days off;

• Closed office during the holidays-Paid vacations between Christmas and New Year's Day.

Thank you for your interest in mdf commerce. However, only selected candidates will be contacted.

mdf commerce subscribes to a program of equity and equality in employment.

mdf commerce, within its wholly owned subsidiaries International Data Base Corp. doing business as BidNet and Periscope Holdings Inc., participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

mdf commerce, dentro de sus filiales International Data Base Corp. haciendo negocios como BidNet y Periscope Holdings inc., participa en E-Verify y proporcionará al gobierno federal la información de su Formulario I-9 para confirmar que usted está autorizado para trabajar en los EE.UU.