Content Marketing Specialist

Madwire Fort Collins , CO 80525

Posted 3 weeks ago

The Content Marketing Specialist helps small businesses grow through the planning, creation, and distribution of content assets like web pages, blog articles, video scripts, and more so that our clients can increase their organic website traffic via search engines.

As a Content Marketing Specialist, youre responsible for managing between 40-60 accounts per month. This means that each month youll be accountable for planning, creating, and distributing content assets for each client based on their budgets. Each Content Marketing Specialist manages on average $25,000 of total budget per month.

You will also collaborate on a daily basis with a variety of other roles in the company, including but not limited to, Marketing Executives, Designers, and Project Managers. Collaboration includes discussing Content Marketing and SEO strategy, traffic data analysis, and overall client traffic growth.

The Content Marketing Specialist position thrives on autonomy, responsibility, and initiative to do whats right for our clients.

Our offices are located in Fort Collins, CO, and Austin, TX. This position can be in-office, remote* (in approved states), or a hybrid of the two.

Salary begins at $30,000 per year.


What Youll Do

  • You will fully manage the content and SEO strategies for 40-60 clients every month (depending on account size).
  • You will write creative and original content in the form of web pages, video scripts, blog content, and more.
  • You will apply technical SEO elements to better help websites rank on the search engines.
  • You will edit your peers work through an internal system before it is uploaded to the websites. Similarly, your peers will edit your work, too.
  • You will communicate with other internal Madwire employees to make sure your strategy is on par with the other departments (paid ads, social media, graphic design, etc).
  • You will report monthly Key Performance Indicators (KPIs) to the marketing executive on each account to then pass along to the client to make sure the organic strategy is on the right track.
  • You will collaborate with Content Marketing Specialists through multiple meetings each week to further develop strategies and stay on top of the most recent search trends.


Who We Are

  • We specialize in Marketing and Design, we call it Mad. Its in our blood. Our manifesto. Our calling. We love Mad.
  • We are a world-class digital marketing company, growing small- and medium-sized businesses through a single, powerful platform.
  • We provide technology and talent, with Marketing 360 as our powerful software backed by the professional marketing services that the team at Madwire has to offer.
  • We are a collaborative group, and everyone has some kind of talent that fits into our greater puzzle.
  • We are an Inc 5000 Fastest Growing Company in America for six years straight.
  • We are rated the #1 Best Place to Work by Glassdoor (2016).
  • Joe Kellogg and JB Kellogg have been rated the top CEOs by Glassdoor for three years straight.
  • Were ranked in the Top 50 Family-Owned Colorado Companies for six years straight.
  • We are a Top 10 Marketing Company by Inc 500 (2014).
  • We ranked #2 on Entrepreneur 360 (2017).

Frequently Asked Questions

What are the daily duties?

Our office hours are 7-4pm MST, Monday through Friday. You are expected to work during and/or around those hours, whether in office, hybrid (for local Coloradoans), or remote. You are expected to support the team during those hours with a positive attitude, great effort, and an eagerness to keep learning. A day as a Content Marketing Specialist at Madwire can include keyword research; optimizing websites with title tags, meta descriptions, and page content; web page and blog writing; video script writing; and more. This position also includes data analysis and strategy in order to build, optimize, and continue successful strategies for clients.

How does the Content Marketing Specialist know what work to do for a client each month?

Each client has a portion of their monthly budget dedicated to their content marketing strategy. Each account has a specific Content Marketing Specialist assigned to manage the workflow, asset creation, and data analysis. It is up to the account manager, client, and Content Marketing Specialist to determine the best projects and assets to complete based on the clients current digital presence and organic traffic goals.

What does the training process look like?

The first 90 days at Madwire you will train as a Content Creator. This training will include everything from the basics of Content Marketing and SEO to advanced strategies and tactics to help our clients get more organic website traffic.

What are the production standards for each Content Marketing Specialist?

The Content Marketing Specialist will be responsible for managing their book of clients each month. Each Content Marketing Specialists book can range between $23,000 - $30,000+. Production KPIs are set based on the Content Marketing Specialists book each month.

What are the opportunities for growth?

As a Content Marketing Specialist you will have two different opportunities for growth. The first is to earn the role of Senior Content Marketing Specialist. The second is to earn the role of Lead Content Marketing Specialist.

Can I work in this position remotely?

Yes. You can work in this position remotely per our approved states* listed below.

Compensation Structure

As a Content Creator, you will be paid the following:

  • $30,000 annual base salary.

As a Content Marketing Specialist, you will be paid the following:

  • $30,000 base annual salary.
  • 10% commission on each completed credit.

Employee Health Benefits

Healthcare coverage with supplemental dental and vision plans. Eligibility to enter the plan is the first of the month following 2 months of employment.


Eligibility to enter the plan is the first of the month following 60 days of employment.

Paid Time Off

  • 10 paid holidays per year
  • Unlimited vacation after 90 days of employment in your first year with the company
  • 5 sick days annually
Approved States*

We are currently hiring in the following states: AK, AR, CO, FL, GA, HI, ID, IA, KS, KY, LA, MD, MI, MS, MO, MT, NE, NJ, NC, ND, OH, OK, OR, PA, RI, SC, SD, TX, UT, VT, VA, WV, WI, WY. Please note that it may take up to 2 months to authorize work in some states. Please let the hiring manager know what state you live in so we can plan accordingly.

We Dont Discriminate

Madwire is an equal opportunity employer and complies with all applicable federal, state and local fair employment practice laws. Madwire strictly prohibits and does not tolerate discrimination against employees, applicants or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender (including gender nonconformity and status as a transgender or transsexual individual), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable federal, state or local law. All Madwire employees, other workers and representatives are prohibited from engaging in unlawful discrimination. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits and termination of employment.

Madwire complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law. Consistent with those requirements, Madwire will reasonably accommodate qualified individuals with a disability, if such accommodation would allow the individual to perform the essential functions of the job, unless doing so would create an undue hardship.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

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Content Marketing Specialist