Content Marketing Manager / Senior Content Mktg Manager

Veeva Systems New York , NY 10007

Posted 5 months ago

At Veeva, we build enterprise cloud technology that powers the biggest names in the pharmaceutical, biotech, consumer goods, chemical & cosmetics industries. Our customers make vaccines, life-saving medicines, and life-enhancing products that make a difference in everyday lives. Our technology has transformed these industries; enabling them to get critical products and services to market faster. Our core values, Do the Right Thing, Customer Success, Employee Success, and Speed, guide us as we make our customers more efficient and effective in everything they do.

The Role

The content marketing manager plays a key role helping drive our efforts to establish thought leadership, engage and educate customers and prospects. This individual is responsible for producing, developing, and maximizing the use of highly engaging content.

What You'll Do

  • The content marketing manager will create, reuse, and maximize the use of compelling, impactful content that advances thought leadership and promotes the value of Veeva. This individual will work on content marketing initiatives across multiple media and formats to drive awareness and engagement along the buyer's journey.

  • Partner with marketing team to map out content strategies and needs that support and extend marketing initiatives, both short- and long-term.

  • Research, write, and edit marketing content to advance thought leadership, attract prospects, and educate existing customers. Content not limited to blog posts, eBooks, social media posts, video scripts, infographics, emails, newsletters, case studies, videos, interactive content, and web copy.

  • Leverage, reuse, and repurpose existing high-performance assets to increase reach and visibility across buyers.

  • Work with marketing team to integrate content activities within traditional marketing campaigns.

  • Collaborate with marketing team to craft content to support programs that drive momentum and engagement for Veeva via digital and social channels.

  • Ensure created content is on-brand, consistent in terms of style, quality and tone of voice. Be a steward of best practices in messaging, grammar, writing, and style.

  • Partner with the digital team to ensure content is optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person.

  • Proactively develop standards, processes, and best practices for innovative content creation, distribution, and repurposing.

  • Report on and review content performance to enable optimization based on those results.

  • Create and manage a resource library of content inventory.

Requirements

  • Bachelor's degree in English, marketing, or equivalent.

  • Exceptional communication, writing, and organizational skills. Proven editorial skills.

  • Well organized with a very high attention to detail.

  • Proficient in Microsoft Word and PowerPoint.

  • Highly creative with a desire to collaborate on the development and management of engaging and original content through different channels.

  • Ability to multitask and prioritize activities effectively under aggressive timelines, while ensuring a high level of accuracy and attention to detail.

  • Ability to operate independently

  • Team player

  • Able to clearly articulate the business goal behind the creation of a piece (or series) of content.

  • Please submit writing samples with application.

Nice to Have

  • Previous content marketing experience.

  • Experience in enterprise software or high-tech.

  • Experience working remotely and globally.

  • Life sciences industry experience a plus.

Perks & Benefits

  • Flexible PTO

  • Allocations for continuous learning & development

  • Health & wellness programs

Veeva's headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.

Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances.

#LI-DNP


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Senior Content Marketing Manager

Klarna

Posted 3 days ago

VIEW JOBS 10/14/2019 12:00:00 AM 2020-01-12T00:00 Klarna's mission is to free people from all the meaningless time spent managing money and purchases, so they can do more of what they love. Every day at Klarna we help consumers, merchants, and partners to explore just how smoooth the modern purchase experience can be. Our position at the crossroads of payments, consumer financing, ecommerce and banking means we are uniquely positioned to do this. There is no label for what we do. Klarna was born in Stockholm in 2005 and today has 2500 employees working across Europe and the US. We currently serve 60 million consumers, work together with 130,000 merchants and process more than a million payment transactions a day. We're growing at 40% every year and our investors include Visa, Atomico, Sequoia Capital, Permira and Bestseller group/ Anders Holch Povlsen. We have strong partnerships with some of the world's leading brands, such as ASOS, IKEA, Adidas, Zara, Lufthansa and Spotify. Klarna is looking for a Content Strategist to join the Shopping Growth team in the New York City office. You will develop and manage Klarna's US owned marketing content plan and production for millions of US consumer shoppers. Bringing your best ideas to make the team and the work better every day is a must, as you will co-own the voice of the brand across digital channels with other marketing, brand, and product teams. Above all, your work will influence the way people experience shopping. Responsibilities * Understand the brand's strategy and marketing goals, and work to develop a content strategy that achieves business objectives. * Serve as a co-owner of the voice of the brand across digital channels and align content with the larger picture of what we're delivering for our brand to increase brand awareness and sales. * Build long-term content plans and short-term content calendars that will bring awareness, engagement, growth and longevity to the brand. * Continually audit web, mobile, email, and social content to ensure it is on brand, on strategy, and working to ensure a valuable customer and prospect experience. * Leverage market research, data, trends, SEO strategies and customer insights to create content that supports future growth. * Analyze content performance, participate in the development of A/B testing strategies, account metrics, and attribution data to ensure that content delivers real business impact. * Lead by example: impress the broader team with your vision, ideas, and craft. * Interact with internal and external peers and/or managers to exchange information related to projects. * Take responsibility and accountability for the ideation and creative execution of breakthrough work. Qualifications * The ability to self-start, wrangle ambiguity and manage time effectively * The ability to create comprehensive strategy from overall objective through to content pillars and types of content needed to achieve success * Knowledge of content distribution best practices (including proper mediums and cadence) and experience designing content calendars * An understanding of content architecture i.e. how content must be classified and structured to be consumed by back end systems and effectively maintained by content managers * An ability to connect brand to content tone of voice through guidelines and examples * Knowledge of SEO and effective digital inbound strategies to inform content creation * Strength collaborating with team members – including remote team members – such as data analysts, designers and other strategists * The ability to unearth relevant case studies, data points and consumer insights to strengthen an overall story * An editorial eye to help identify relevant topics of interest and the right way to shape content for an audience * The ability to create effective briefs and decks to guide content execution * Proficient content management system skills related to Wordpress * Basic working knowledge of HTML and CSS Klarna New York NY

Content Marketing Manager / Senior Content Mktg Manager

Veeva Systems