Regal Cinemas Corporation Knoxville , TN 37902
Posted 2 weeks ago
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Orchestrate digital content strategies across all online platforms
Develop content for social media and oversee all content approvals
Edit, proofread, and improve content, optimizing for SEO best practices
Analyze the results of marketing activity to inform future marketing campaigns
Oversee the growth, training, and workflow of the Social Content Creator
Collaborate with design and business teams to create and deliver high quality content that drives sales and customer retention
Develop editorial calendar and organize workflows to ensure deadlines are met
Receive customer feedback and generate ideas to increase customer engagement
Assist in the development of Regal's brand voice, style and tone
This role requires occasional after-hours and weekend coverage
Qualifications:
2+ years experience in producing content for the digital platforms specifically
Experience with and/or understanding of other marketing channels (social media, paid social, paid search, app, etc.)
BA / BS degree in English, journalism, marketing or equivalent working experience
Experience building audiences either online or offline
Experience writing and structuring content that helps websites rank high in the search engines
Experience in producing smart CTAs according to the visitor lifecycle stage
Experience with Conversion Rate Optimization (CRO), including split A/B testing experience
Experience with CMS platforms
Proven ability to identify customer pain points and develop content to deliver solutions
Excellent problem solving and analytical skills with the ability to dig extensively into metrics and analytics
Demonstrated ability to create easy-to-understand and easy-to-replicate reports
Experience creating and maintaining project schedules using project management systems
Effective (efficient and clear) cross-functional communicator
Strong business writing and presentation skills
Professional Skills:
Desire to work in a fast-paced environment.
Excellent computer skills
Excellent communication skills
Ability to multi-task and distinguish high-priority matters
Excellent reasoning and analytical skills
Excellent organizational skills.
Must be self-motivated with a strong ability to prioritize and recognize critical situations that need immediate attention.
Must be detail-oriented and produce both a high quality and a high volume of work in a timely manner.
Education/Experience:
BA / BS degree in English, journalism, marketing, or equivalent working experience.
Certificates, Licenses, Registrations:
None
Language Ability:
Must have good reading, writing, and speaking skills to effectively communicate with studios, managers, and co-workers.
Math Ability:
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent, and to develop and interpret charts.
Reasoning Ability:
Perform under pressure and/or opposition at times relying on your own independent judgment and knowledge to decide the best directions and solutions.
Computer Skills:
Microsoft Outlook, Word, Excel, database software
Supervisory Responsibilities:
This role oversees the Social Content Creator position.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
The noise level in the environment is moderate.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
While performing the duties of this job the employee is frequently required to stand, walk, sit, and use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl and talk or hear. The vision requirements include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus. The employee is occasionally required to lift up to 50 pound
Regal Cinemas Corporation