Content Marketing Manager

We request that this professional be onsite at our office on 333 Bush Street, San Francisco, three days per week (Mon, Tue, and Thursday).

We are seeking a talented Content Marketing Manager to lead our content strategy and execution. This role is essential in driving brand awareness, thought leadership, and customer engagement through compelling and high-quality content. The ideal candidate is a creative storyteller with a strong understanding of content marketing principles and a passion for delivering value to our audience.

Key Responsibilities:

• Content Strategy: Develop and execute a comprehensive content marketing strategy that aligns with business goals and drives brand awareness, engagement, and lead generation.

• Content Creation: Produce high-quality content across various formats, including blog posts, whitepapers, ebooks, case studies, infographics, videos, webinars, and social media posts.

• Editorial Calendar: Manage the editorial calendar, ensuring a consistent and timely flow of content that supports marketing campaigns and initiatives.

• SEO Optimization: Optimize content for search engines to increase organic traffic and improve search rankings.

• Audience Research: Conduct research to understand the needs, interests, and challenges of our target audience, ensuring content is relevant and valuable.

• Collaborative Projects: Work closely with product marketing, demand generation, design, and sales teams to create content that supports product launches, campaigns, and sales enablement.

• Content Distribution: Develop and execute content distribution strategies to maximize reach and engagement across owned, earned, and paid channels.

• Performance Analysis: Monitor and analyze content performance metrics, leveraging insights to refine and improve content strategies.

• Brand Voice: Maintain a consistent brand voice and tone across all content, ensuring it resonates with our audience and supports our brand positioning.

• Thought Leadership: Establish Productboard as a thought leader in the product management space through insightful and authoritative content - engage internal evangelists and influential voices in Product Management.

• Continuous Improvement: Stay abreast of industry trends, best practices, and emerging content formats to keep our content strategy innovative and competitive.

Qualifications:

• Experience: 3-5+ years of experience in content marketing, journalism, communications, or a related field.

• Education: Bachelor's degree in marketing, communications, journalism, or a related field; advanced degree is a plus.

• Writing Skills: Exceptional writing, editing, and storytelling skills, with a portfolio of published content.

• Technical Skills: Proficiency in content management systems (e.g., WordPress), SEO tools (e.g., Google Analytics, SEMrush), and social media platforms.

• Project Management: Strong project management skills, with the ability to manage multiple projects and deadlines simultaneously.

• Analytical Skills: Ability to analyze content performance data and translate insights into actionable strategies.

• Communication: Excellent communication and collaboration skills, with the ability to work effectively across teams and levels.

• Creativity: Innovative and creative thinker with a keen eye for detail and design.

• Adaptability: Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

What's in it for you?

• Be part of building the world's first and best Product Platform that fundamentally changes how our industry approaches the craft of Product Management.

• Your customers are going to be the best product teams and minds out there. You will have the opportunity to learn from and advance the work of the best of the best in your field.

• Be a part of a growing and innovative, mission-driven company, with the opportunity to shape the future of our product and customer experience, and to define an entire new market category.

• Collaborate with a talented and passionate team, dedicated to making products that matter, together.

You can look forward to the following benefits:

• Competitive compensation, stock options, company 401k

• A budget for your professional development and ongoing learning

• Flexible PTO and paid sick days

• Life insurance and disability coverage

• Carrot Fertility Benefits

• 1 Volunteer Day per year for you to help causes close to your heart

• 8 weeks of Paternity leave and 12 weeks of Maternity leave

• Mental Wellness Program to support your well-being and self-care

• Company contribution to gym and wellness memberships

• Commuter benefits

• Company contribution and access to best-in-class health benefits and your own Soulmio membership

About Productboard

Productboard exists to help the best product minds out there make products that matter, together. We believe we all deserve to live in a world filled with extraordinary products - products that exceed our expectations in both functionality and delight.

That is why we made our purpose-built and customer-centric product management platform that helps organizations get the right products to market, faster. More than 6,000 companies, including Microsoft, Zoom, Salesforce, and Cartier, use Productboard to understand what users need, prioritize what to build next, and rally everyone around their roadmap.

With offices in San Francisco, Prague, Vancouver, London, Dublin, and Brno, Productboard is backed by leading investors like Tiger Global Management, Dragoneer Investment Group, Index Ventures, Kleiner Perkins, Sequoia Capital, Bessemer Venture Partners, and Credo Ventures.

We are very well funded and financially stable Series D company, with a validated product market fit and a massive future market opportunity.

• Join at the golden startup age - established stability with large space for innovation and individual impact

• You'll enjoy an exciting team atmosphere, building a whole new category of software

• You can help change the way that products are built all over the world

• We iterate quickly and decisions are fast. You'll have a voice in what we do and see the impact of your work

• We are backed by top Silicon Valley investors, giving us access to capital, networks, mentors, and new markets

• We are recognized as a leading tech startup in our category, named by Forbes magazine and Business Insider as one of the best startup employers to bet your career on, and are regularly recognized for our company culture

About our culture

Imagine working in a place where everything matters - most importantly, you. At Productboard, values aren't just something we like to talk about, they're something we live and breathe. We believe in creating a work environment where:

• People feel empowered, supported, and included

• Trust and transparency are built into the way we work

• Creativity, curiosity, and continuous improvement are encouraged and nurtured every day

Forming our company values was a group effort, with every employee allowed to contribute. From profit-sharing initiatives, like stock options, to open communication, we don't waste time on politics or ego. We champion openness by sharing our goals, success, and failures.

Join colleagues who love what they do and who are invested in their work environment and the future of the company. Help shape our company, culture, and product!

Equal Opportunity Employer Statement

We are an equal opportunity employer and champion equity. It is our aim to help people from all backgrounds, cultures, and groups realize their full potential at Productboard. We do not tolerate any discrimination or harassment based upon gender identity, race, color, religion, age, sexual orientation, non-disqualifying physical or mental disability, national origin, veteran status, or any other bias covered by appropriate law. All aspects of employment, including hiring, training, promotion, and terminations, are based on merit, competence, performance, and business needs. We are committed to an inclusive hiring process and provide all candidates with equal opportunity to demonstrate their abilities. Togetherness is one of our core values, and our Diversity Council helps to ensure that we uphold the values of authenticity, humanity, and diversity to create an environment where every person matters. We are committed to leading by example to drive societal change.

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