Content Marketing Manager

At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution.

We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. Our innovation and excellence have earned us numerous recognitions as a leader by industry analysts such as Gartner, Forrester, and IDC, reinforcing our role as a trailblazer in MarTech.

At our core, we believe work is about more than just numbers -- it's about the people. Our culture is dynamic and constantly evolving, shaped by every employee, their actions and their stories. With over 1500 Optimizers spread across 12 global locations, our diverse team embodies the "One Optimizely" spirit, emphasizing collaboration and continuous improvement, while fostering a culture where every voice is heard and valued.

Join us and become part of a company that's empowering people to unlock their digital potential!

To get a sneak peek into our culture, find us on Instagram: @optimizely

Introduction

We're looking for a superstar Content Marketing Manager to join our fast-growing Marketing team. If you love creating high quality and engaging content, this role is for you! This is a hybrid position requiring at least two days in the office.

We at Optimizely believe that content is at the heart of every digital experience. We as a Content Team are on a mission to create exceptional content that educates, informs and delights our target audiences.

Job Responsibilities

• Develop and implement comprehensive content marketing campaigns aligned with overall business goals.

• Conduct thorough audience research to best understand your target audience and their needs.

• Create quality, engaging, and relevant content for various channels, including blog posts, articles, email campaigns, newsletters, and more.

• Collaborate with cross-functional teams and subject matter experts to create integrated and compelling content.

• Maintain and reinforce messaging, brand voice, and tone.

• Implement effective content distribution strategies to reach and engage the target audience.

• Optimize content for SEO and work closely with the SEO lead to improve search rankings.

• Monitor and analyze content performance using relevant tools and metrics.

• Provide regular reports on key performance indicators (KPIs) and adjust strategies for growth optimization.

Knowledge and Experience

• 4-5 years' experience in content marketing, with a strong portfolio

• Exceptional writing and editing skills, with an ability to adapt content to different styles and tones

• Proficiency in SEO best practice and content optimization. Familiarity with SEO tools (Ahrefs, SEMrush etc) and keyword research

• Proficiency in using content management systems and related tools (Google Analytics)

• Familiarity with AI tools and using AI to enhance the content creation process

• Strong analytical skills and the ability to derive actionable insights from data

Education

BA in Marketing, Communications, Journalism or related field (or equivalent)

Competencies

Communicating Effectively

Composing and Writing Text

Developing Plans

Displaying Creativity

Driving Projects to Completion

Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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