Content Marketing Manager

The Gartner Reprints offering provides clients with the opportunity to use Gartner research reports to fuel their own marketing efforts. The Reprints Campaign Manager provides best-in-class, omni-channel marketing campaign guidance, consulting with clients to build a marketing strategy and plan so that they can extract the most benefit from their Gartner investment.

As a member of the product team, your primary responsibility will be improving client product utilization and ROI by helping clients develop and execute marketing campaigns that make the best use of the Reprints assets they have selected.

Your long-term objective will be to scale and productize this assistance to become a key pillar of client value in the overall Reprints solution. This will involve leveraging your expertise and outcomes from client projects to help support ongoing improvement of the Reprints product, including codifying processes for scaling the campaign assistance offering.

This role is ideal for an experienced B2B content marketer who is interested in both helping our technology vendor clients run efficient and effective campaigns and being part of a product team committed to continuous improvement of our client offerings.

What you will do:

• Learn and understand Gartner Reprints product portfolio, positioning, and strategy.

• Use multiple sources of input (data, client interviews, analyst interviews, etc.) to gain a deep understanding of how clients (tech marketers) successfully use Gartner Reprints (licensed research reports for use in marketing campaigns).

• Meet with clients to consult and guide on all aspects of Reprints campaigns:

• Campaign strategy/plan development and content selection.

• Recommend and advise on implementing standardized Reprints Campaign Templates

• Channel strategy.

• Campaign measurement and optimization.

• Maximize utilization (help with less common use-cases)

• Troubleshoot under-performing campaigns.

• Own the product strategy development and management responsibilities related to framework creation and scaling of campaign support and assistance provided to clients.

• Collaborate with internal stakeholders to uncover client pain points and unmet needs related to campaign management and execution.

• Collect and analyze data on client program performance to help inform product decisions and inform client-facing guidance.

• Follow-up with clients to debrief on campaign outcomes to inform future campaigns and best practices.

• Assist in creation of self-serve help content (written and multimedia) for the Reprints Help Center

• Plan and conduct educational sessions for internal and external audiences, highlighting Reprint campaign best practices and optimal product utilization.

What you will need:

• 4-5 years' experience running and optimizing B2B content marketing campaigns for technology vendors in a client-facing role (marketing/media agency experience is a huge plus).

• A deep understanding of B2B content marketing best practices in a variety of industry verticals.

• Experience translating business goals into marketing success and measuring marketing analytics to inform tactics, strategy, and optimization.

• An ability to understand your clients' needs, challenges, org structures, workflows, decision-making processes, etc. to amplify your impact.

• A comfort with quantitative and qualitative data analysis including the ability to turn quantitative analysis into actionable recommendations with measurable business impact.

• Excellent communication skills, verbal and written with a high-level professionalism. Experienced in speaking to clients and internal executives, with the ability to simplify complex data/concepts to be understood by a wide range of audiences.

• Strong project management skills and the ability to work autonomously across multiple concurrent projects.

• Continuous learner with an ownership mindset and a bias for action.

• Ability to collaborate with cross-functional teams across the organization.

• Enthusiasm for helping and educating others.

• Ability to work in a culture that thrives on feedback and seeks opportunities to stretch outside your comfort zone. Interest in marketing, business, and technology.

• Problem solver, curious, organized, growth mindset, client focused.

What you will get:

• Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching and more!

• Collaborative, team-oriented culture that embraces diversity

• Professional development and unlimited growth opportunities

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Who are we?

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we've grown to more than 20,000 associates globally who support ~15,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That's why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work?

Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

What do we offer?

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment, we provide the flexibility and support for you to thrive - working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.

Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 84,000 USD - 115,920 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to ApplicantAccommodations@gartner.com.

Job Requisition ID:89704

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