Content Marketing Manager

Freddie Mac Mclean , VA 22107

Posted 1 week ago

The Content Marketing Manager will be responsible for developing and executing a content marketing strategy that positions Freddie Mac as a thought leader in the Mortgage industry. The successful candidate will be able to establish a content marketing strategy based upon business objectives and drive the Freddie Mac brand forward through content, across audiences and channels.

This leadership position has responsibility for a thought leadership content campaign, and will be responsible for identifying content themes, directing editorial and copywriting resources involved in content development, and working with Freddie Mac Single Family colleagues and agency partners to execute content marketing campaigns on an ongoing basis.

Responsibilities include but are not limited to:

  • Drive strategy for targeting and growing target audience engagement through content

  • Responsible for creating and delivering compelling content campaigns across channels.

  • Collaborating to understand target audience needs and develop resonant themes and storylines that can be developed into content for syndication

  • Develop and manage an ongoing content marketing calendar across content strategy deliverables, formats, and channels

  • Lead content marketing process and optimization, including periodic performance assessment, content audits, stakeholder input capture, and resource/budget management

  • As part of a growing marketing team, contribute and participate in a highly collaborative environment that is based on teamwork, creativity, and innovation.

  • Help drive customer focused research campaigns to inform product development and better understand customer targets and motivations.

  • Typically 7-8 years of experience in content marketing within a client organization or agency setting

  • Bachlor's Degree in Marketing, Communications, or related field of study

  • Experience with integrating content marketing into a broader marketing & communications strategy; developing and executing content for multi-channel campaigns & B2B marketing

  • Market and audience knowledge: Identification of user Personas/buyer groups and client needs.

  • Intellectual agility and interpersonal flexibility

  • Ability to work across various business unites and functional areas

  • Maintain ongoing knowledge of trends and best practices

  • Ability to build internal and external networks

  • Leverage data and analytics to support content marketing initiatives

  • Keen stakeholder management focus; engage personally with stakeholders/clients to discover and deliver on their needs

  • Partnership; align with greater organizational goals as well as group goals

  • Results driven; wanting to make a significant impact

Key to success in this role

  • A sense of humor

  • Intellectual agility and interpersonal flexibility

  • Change leadership

  • Ability to work across silos

  • Comfortable in the space between no longer and not yet

  • Deep curiosity to learn about new trends and topics

  • Ability to develop mutually beneficial relationships inside and outside of HRDI

  • Ability to use data to formulate and flex communications

Top 3 Personal Competencies to possess

  • Customer Focus
  • Personally engage with customers (clients) to learn and deliver on their needs
  • Partnership
  • Align myself and my team with what is right for the company, not just HRDI
  • Drive for Execution
  • Focus on results rather than the appearance of results (i.e., be good, not just look good); be an impact junkie
  • Financial Services or other Regulated industry experience preferred

Today, Freddie Mac makes home possible for one in four home borrowers and is one of the largest sources of financing for multifamily housing. Join our smart, creative and dedicated team and you'll do important work for the housing finance system and make a difference in the lives of others. Freddie Mac is an equal opportunity and top diversity employer. EOE, M/F/D/V.

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Content Marketing Manager

Freddie Mac