What You Are:You are a creative & versatile content marketer & digital strategist with a proven ability to provide value throughout the buyer's digital journey through personalized content using behavior, intent modeling, segmentation, and verticalization
You are able to plan holistically across the entire buyer's journey and lead funnel stages across all digital channels. You embody a continuous testing mindset and instrument successes and failures, iteratively learning and adapting content
What You Will Do:
Co-manages with product marketing an editorial calendar that aligns to sales objectives for all demand gen and thought leadership digital marketing assets
Expertise in digital content creation & personalized, highly engaging buyer's journeys across multi-channel campaigns spanning webinar platforms, websites, all social media sites, blogs, contributed articles and 3rd party digital vehicles
Proven ability to create & optimize content for all stages of the buyer's journey and phases of the lead funnel
Versatility in content portfolio spanning ground-up creation of content and ever-greening content to adapting existing product & solutions collateral to a variety of digitally optimized, multi-channel campaigns. Portfolio should include a track record of building digitally interactive content as well
Adaptive at building and adapting content that ranges in tone from accessible & conversational to management guided thought leadership pieces such as blogs, contributed articles, research reports to videos, infographics, and ebooks
Uses analytics to optimize content and measure/analyze performance against digital success metrics including engagement KPIs, qualified leads and pipeline influence
Comfortable presenting and regularly reviewing dashboards & results with senior management, adjusting budgets and adapting content to optimize metrics
What You Will Have:
5+ years of B2B SaaS digital content marketing experience, with at least 2 years of cybersecurity domain expertise
Demonstrated ability to collaborate with globally dispersed teams and partner with product marketing, demand generation & management teams to adapt their content for campaigns
Breathes, lives and loves digital content creation and has successfully built content that was segmented, personalized and highly engaging and differentiated in crowded categories
Has a can-do approach to optimizing content, and testing new ways of executing across all digital channels
Strong analytical and quantitative skills to analyze and make meaning out of data and translate that into actionable changes
Experience with Google Adwords and display ads across is a plus
Experience with Account-Based Marketing customer journeys preferred
We connect everything people, processes, data, and things. We innovate everywhere, taking bold risks to shape the technologies that give us smart cities, connected cars, and handheld hospitals. And we do it in style with unique personalities who aren't afraid to change the way the world works, lives, plays and learns.
We are thought leaders, tech geeks, pop culture aficionados, and we even have a few purple haired rock stars. We celebrate the creativity and diversity that fuels our innovation. We are dreamers and we are doers.
We Are Cisco.
Cisco Systems, Inc.