Creates consumer facing content for packaging and external facing channels such as marketing and ecommerce. Steers product and brand content to keep it fresh, engaging and meet the strategy set by Creative / Product Management.
Acts as a hub for key project stakeholders to create and maintain a consistent brand voice while adhering to set project calendars. Contributes new ideas and is solution oriented. A passion for engaging audiences and providing direction for content growth. A knowledge and passion for sports /outdoor activities is a plus.
Act as the hub between the packaging design, industrial design and product manager teams to ensure specs are translated into consumer facing copy along with direction for any needed elements (photography, illustrations) within the timing set in the project calendar.
Ensure product content includes all required statements, warnings and has been vetted through all necessary parties in adherence to project calendars
Creates a defined brand voice and ensures consistency across many different channels such as packaging and external marketing materials
Leads meetings as needed to ensure all parties are aligned and on track to meet deadlines and deliverables
Partners with cross functional Marketing and E-Commerce teams to ensure that items advertised in digital marketing vehicles are telling a cohesive message across both channels
Bachelor's Degree- Marketing, Communications, Journalism, or relevant work experience
5-7 Years of related experience
Dick's Sporting Goods