Content Services provides relevant & accurate content consistently across channels as a key enabler of Customer Experience. It is a WW organization that collects, globalizes and distributes marketing content to Channel Partners, Sales Teams, Retailers and HP Stores. Its objective is to promote HP products, drive brand consistency, enhance sales productivity and enable marketing agility. Content includes features, technical specification, messaging, and rich media such as images and videos.
Global Content Launch Manager Function:
The Content Launch Manager is the primary contact for the Business Unit and
champions and facilitates the BU requirements into the Content Services organization.
CLM Primary Roles and responsibilities:
Focused on an entire Business Unit or a subset of products within the BU. Maintains a close relationship with the BU, located on their base physical site.
Manages an NPI Roadmap for the business, based on the POR/Rainbow chart. Educates GBUs and RBUs on Content Services processes and offerings. Specialist on the BU products, objectives, direction, overall business. Defines the Marketing Hierarchy of new product offerings (NPIs). Defines high-level priorities for product content, define the product structure. Becomes an expert on all product content characteristics and on how they are represented in content systems
Directs the Content Acquisition Specialists in the acquisition process, ensuring all content elements are available at the appropriate time within the planning cycle. Accountable for the E2E NPI marketing content availability for a specific BU.
Leverages the GBU business acumen back into the Content Services team.
Brings new/updated content requirements into the Content Standards Forum to insure creation of needed content types and structure. Follow up on any implementations.
All NPIs are identified and adequately planned for and have met the publication deliverables.
New content requirements are properly planned, defined and addressed to precede acquisition needs.
Content and terminology standards are correctly applied.
Issues are detected and resolved within an appropriate TAT.
Quality: marketing content is delivered on time with no defects.
Advocates content reuse to the highest possible degree, being mindful of quality at the source (QATS) principles.
Qualifications and Education Requirements
BA or BS in Communications, Marketing, Business Administration, or related field
510 years of experience in project management in a marketing area
Preferred Skills and Competencies
Excellent communicator with high levels of tact and diplomacy
Cross-functional collaboration experience
Demonstrated project management expertise
Marketing content management knowledge
Comfortable in a multicultural environment
Fluent English (written and spoken)
Autonomous and flexible
Effective and creative problem-solving skills
High attention to detail
Relationship management with BUs, MBS Operations, Content SMEs.