Overview and Responsibilities
The VidCon Content Director sets editorial direction and manages the company's content efforts devoted to engaging the VidCon audience year-round on the web, social networks, video platforms and podcasting services. The Content Director is tasked with developing cross team editorial plans, building and maintaining a comprehensive editorial calendar, assigning editorial stories, writing, producing and editing video, text and image/graphic assets, and managing a web producer / editor.
The ideal candidate will have both a strategic editorial vision, as well as an ability to roll up sleeves and create content as part of a two-person content team. The Content Director will also work closely with other groups at VidCon specifically the conference content team and the marketing team to align stories, posts and other editorial content to complement other efforts at VidCon.
Launch, run and grow a year-round content organization within the larger VidCon conference organization
Develop content plans and editorial workflow and calendars
Produce content relevant to our three distinct audiences and our 3 adjacent audiences with an early focus on the community/fan audience
Manage workflow and output with a writer/producer to create 10+ pieces of content daily across our channels
Provide strategic direction for our content channels and design
Create graphic elements that tie into our overall brand messaging
Develop a unique voice that resonates with our target audiences, but also one that dovetails with VidCon's broader corporate goals
Set viewership, view and share goals in partnership with the GM, and report weekly on progress to meeting those goals
Build and maintain strong relationships with key content leads at other Viacom properties
All other duties as assigned
Bachelor's degree preferred or equivalent work experience, journalism degree a plus
Minimum 5 years' experience of successful content creation experience, with at least 2 years covering the online video market
Experience communicating with senior-level executive stakeholders
Knowledge of leveraging live events as a vehicle to drive year-round content goals
Demonstrated creativity, innovation and initiative
Passion for Online video- particularly on the fan / community side
Exceptional computer skills, including Google Docs, Microsoft Office and Adobe Creative Suite
Deep understanding of the inner workings of YouTube, Facebook, Instagram and Web from an SEO and audience development perspective
Ability to write snappy headlines and conceptualize thumbnails that will drive viewership
Excellent written communication
Minimum 2 years' experience with HTML and website production, experience with Word Press a plus
A superstar with demonstrated success in cost effectively increasing traffic to digital properties.
Extremely knowledgeable and proven experience in the use of Social Media, Social Network and Blogs for the distribution of digital media content.
Strong leadership skills and the ability to balance creative thinking with strong attention to detail.
Ability to thrive in a fast-paced, dynamic work environment
Travel up to 20%