Content Director

Ipullrank New York , NY 10017

Posted 2 weeks ago

iPullRank is a digital marketing studio (or agency if you prefer) thats all about delivering great results for great clients. Were a bold, young shop doing work that is proactive, reliable, outstanding, useful and dedicated. In other words, we do work that were PROUD of rather than just work you can bill hours for. We focus on delivering outcomes rather than just showing activity.

Were a strategy-first agency focused on Content Strategy/Marketing, Analytics, Social Media, Search Engine Optimization, Conversion Rate Optimization, Solutions Architecture, Marketing Automation, Predictive Analytics, Pay-Per Click, and Marketing Technology headed up by industry thought leader Michael King.

Position Description

iPullRank is looking for a Content Director to join our agency and lead our content and optimization team. This position is that of a player-coach, with responsibility for specific client deliverables in addition to leading our production team of content creators, developers and optimization specialists. You will ensure disciplined adherence to content strategy, develop brand messaging architecture and enforce governance models for our clients. As well, you will collaborate with the Research and Analytics team, aligning content strategy with audience research and overseeing the execution of content campaigns. If you are looking to bridge the gap between content strategy and execution, then this is your role!

What Youll Do

  • Develop multi-channel Content Strategy to inform client content creation efforts
  • Perform content audits
  • Lead brand voice and tone workshops for clients
  • Review client content deliverables to ensure adherence to Content Strategy
  • Enforce and lead the adherence to content workflow and governance models both internally and externally
  • Manage the timely delivery of content projects
  • Lead copywriting, design and content strategy team members
  • Collaborate with the Market Research/Analytics and Development teams for insights that inform Content Strategy and delivery
  • Lead internal and external ideation sessions for content creation
  • Enter updated copy into Content Management Systems
  • Work directly with analysts and content strategists to execute on content campaigns
  • Work with the Research & Analytics team to design and execute Conversion tests
  • Contribute to iPullRank inbound marketing efforts including blog posts and other forms of thought leadership
  • Work with Account Management to obtain actionable feedback from clients


  • An irrepressible urge to build something
  • 5 years of experience in a similar role
  • Experience leveraging market segmentation in the development of Content Strategy
  • Experience defining brand messaging architecture
  • Itching for the opportunity to do things your way
  • Experience implementing and enforcing governance models
  • Experience writing copy for various verticals and multiple brand voices and tones
  • Experience developing Social Media campaigns
  • Previous SEO experience preferred
  • The ability to maintain a sense of humor when facing deadline pressures
  • Must possess a high degree of accuracy and pay close attention to detail (e.g. no typos)
  • Strong analytical mindset and problem-solving skills
  • The courage to both speak your mind and encourage others to do the same
  • The emotional intelligence to execute on the previous bullet point with respectful professionalism and a deep desire to find the right answer, even if its not yours
  • Excellent written, analytical and verbal skills
  • The virtuosity of a first-class individual contributor combined with the strategic thinking of a field general
  • Proficient in Microsoft Office applications (Word, Excel and PowerPoint) - Excel skills are a must have
  • Plans and carries out responsibilities with minimal direction
  • Experience with a variety of Content Management Systems a plus
  • Prior Experience with Conversion Rate Optimization (Optimizely, Unbounce) and Marketing Automation (Marketo, HubSpot) platforms a plus


  • We Offer Competitive Salaries Commensurate with Experience
  • Four Weeks of Paid Vacation
  • 100% of Health & Dental Insurance (Individual)
  • Pre-Tax Commuter Benefits

Qualified Applicants will be required to complete a test project as part of the interview process for this role

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Content Director