Content Creator

Content Creator

Are you a natural-born communicator? Are you passionate about cycling, and you get a thrill out of telling people how bikes are the coolest vehicles in the world? Do you enjoy the challenge of describing a complex new technology in a way everyone can understand it? Like problem solving and collaborative creation? If you were able to answer "yes" to these questions, we want to talk to you!

We are searching for a strong and creative communicator, with a passion for cycling and sharing the knowledge, to join our team as a Content Creator and help us achieve our goal of sharing the cycling stoke with the world!

Location: This position is based at our Global HQ in Morgan Hill, CA on a hybrid basis (Tues-Thursday based in the office).

Summary: The Specialized University (SU) Content Creator will develop and deploy educational videos and presentations within category working directly with program leads. Staying closely connected to the SU team and working within Marketing category the Content Creator will ensure the best assets are built to educate audiences on new product, technologies, and services while ensuring messaging is consistent with all marketing results. Additionally, the Content Creator…

• Will ensure content creation from marketing initiatives can be utilized for educational needs to limit redundant content. To execute content the Content Creator will work closely with the SU content services team for filming and editing needs as content requires.

• Is a hardworking storyteller and passionate bicycle connoisseur who loves talking about cycling and can understand how a product is positioned within the Specialized lines as well as the industry at large.

• Is a product specialist, a source of truth, and is tasked with understanding all Specialized technologies and how they benefit the rider's experience on the bike.

• Will develop and deliver product marketing assets that will also support educational content creation for the department's Retailer & Rider digital learning platforms. These assets will supply on brand product messaging to worldwide Specialized University teams to deploy, supporting the growth of the program at a global level.

• Will work cross functionally with Rider Care to help build the product knowledge base to proactively mitigate Rider Support impact as well as content creation aimed at social media, utilizing ambassadors and other relevant internal voices.

HOW YOU'LL MAKE A DIFFERENCE

• Distill the sophisticated and complex technologies that make up Specialized products into tangible marketing and education pieces that will earn the rider and retailer's understanding of why our product is the right choice for a given experience.

• Work in close collaboration with Marketing, Rider Care and Specialized University teams to assure content creation that is retailer and rider relevant, and further supports the brand.

• Co-Develop educational content, and excel at message delivery in person, on camera and in print.

• Provide timely and relevant market voice clarification for product groups during product message development process.

• Aid in development and cultivation of "key opinion leaders" for ease of influencing and information gathering, namely Social Media, Press, Shops, and riders.

• Regular in-field travel that supports the role. (Retail visits, attendance of key cycling events, Int'l subsidiary interaction, and any travel related with content creation work)

• Ride Bikes, a lot. Riding is Learning.

WHAT'S NEEDED TO WIN

• Extensive bicycle or outdoor retail experience (3+ years) is preferred

• Ability to craft presentations in PowerPoint and thrive on speaking publicly to a group or on camera

• Familiarity with video and photo editing tools, such as Adobe Premiere Pro and Photoshop.

• Be an independent problem solver, able to work with little direct supervision and instruction

• Supreme collaboration skills, confidently provide critique as well as openly receive it

• Ability to prioritize workload from multiple stakeholders with timely results

• Be a hardworking bike enthusiast, with a passion for all types of cycling

• Be expressive and possess excellent verbal and written communication skills

• Strong visualization capability, knowing what imagery best supports written words

• Have a current passport, driver license and clean driving record. Occasional international and domestic travel is required.

Pay

Below is a summary of compensation elements for this role at the company if based in the following locations:

California (Morgan Hill office) Base Pay Range: $66,274 - $91,126 annually

At Specialized, your base pay is one part of your total compensation package and will depend on your work experience, skills, certification, and location.

Benefits

• Along with competitive pay, as a full-time teammate you are eligible for the following benefits beginning 30 days from date of hire. Benefits include:

• PPO, EPO, HMO Kaiser and HDHP competitive Healthcare benefit plans offered (which include coverage for acupuncture and physical therapy)

• Dental and Vision plan

• Health Savings Account with a company paid HSA Contribution when enrolled in the High Deductible Aetna medical plan with HSA

• 401(k) Matching up to $5,000 plus company paid retirement plan fees

• Profit Sharing Plan

• Company paid Basic Life, AD&D, short-term and long-term disability insurance

• Employee Assistance program

• Sick, Vacation and Paid Holidays

• Employee discounts and perk program

• Parental Leave

• Specialized bike for new baby

• Education and events reimbursement

For additional information on benefits and perks, please visit: https://benefits.specialized.com

Here at Specialized we believe that bikes have the power to change lives for the better. We are a culture of barrier-breakers, but we need your unique ideas and backgrounds to help us push boundaries and change the world. We are always looking for creative, innovative, and passionate people who can contribute to our mission of getting people outside. Regardless of your qualifications, if you think this could be you and you're ready to make a difference, please apply! We hope that you will reach out and show us how you can make an impact here.