Content Creator, Copywriter

Job Description

Unleash your creativity by bringing new ideas and LOL-worthy lines, starting the right conversations online, and writing at the speed of social trends. The Content Creator, Writer sits within the Creative and collaborates closely with the Content Strategy team. Responsible for driving social conversations (community engagement) on behalf of clients and content copywriting to support campaigns.

Responsibilities

Content Copywriting

• Create content and copy for both paid and organic content, social initiatives

• Deliver copy effective for a variety of digital channels, including social, display, e-mail, websites, and more

• Maintain client brand guidelines and copy standards, curated for each content platform

Content Creation

• Work with social strategy team to develop social media content calendar

• Create various forms of social media content - text captions, videos and images - suitable and relevant for the various social media platforms, Twitter, TikTok, Facebook, Instagram, and YouTube

• Create content directly within social media applications using built-in tools and functionality

• Ensure that every piece of content is relevant and helps our clients maximize engagement and awareness

• Ensure every piece of content you create aligns with our brand voice

General Client/Account Support

• Assist with social platform trends, content writing best practices, and more

• Keep Content Strategy and Account Services team informed of community engagement happenings, opportunities, and any concerns

• Report monthly on brand love and overall sentiment to provide insights that may guide content creation

• Manage between community engagement and copy creation tasks simultaneously while meeting deadlines

Requirements

• Bachelor's Degree in Advertising or Marketing with a focus on copywriting. Digitally focused studies and/or internships with exposure to social marketing is highly preferred

• Portfolio of work or work samples that show a range of writing across different content pieces required.

• Familiarity working across social platforms and a passion for keeping up with trends

• Knowledge of social media trends, hashtags, and engagement strategy

• Ability to create content directly within various social media applications

• Must be highly adaptable and passionately in tune with the latest social media developments, trends, online behaviors, and social media culture

• Proven ability to manage multiple tasks while working independently

• Strong attention to detail, sense of urgency, and commitment to get the job done

• Strong command of the written English language and understanding of grammar rules and how to construct clear sentences relevant for each medium