Textron Specialized Vehicles Inc. is a leading global manufacturer of golf cars, utility and personal transportation vehicles, snowmobiles, side-by-sides, all-terrain vehicles, professional turf-care equipment, and ground support equipment. Textron Specialized Vehicles markets products under several different brands. Its vehicles are found in environments ranging from golf courses to factories, airports to planned communities, and theme parks to hunting preserves.
Understand, collect, and summarize market trends, industry news, competitive insights, products, market share, and pricing.
Assist with the implementation of marketing content across channels, including digital, social and print.
Support strategic marketing initiatives such as new programs, product launches, and existing marketing campaigns.
Support industry events, tradeshows, and photoshoots by working with various value streams to encourage creativity for product campaigns.
Creatively incorporate parts and accessories into various booth spaces at social events.
Identify business needs for training tools for B2B and internal purposes to increase awareness and drive sales.
Education: Bachelor's degree in marketing, communications, or related field required
Years of Experience: 0-2 years of experience required, email marketing system or HTML experience preferred
Comfortable in a fast-paced environment
Strong written and verbal communication skills; able to analyze and compile necessary data
Travel requirements: 25%