Content Analyst

Merck Kgaa Burlington , NC 27215

Posted 2 weeks ago

Your Role:

We are seeking an experienced content analyst to help grow our expanding web content capabilities in support of a wide variety of stakeholders. You will assist our eBusiness content strategy and editorial teams by developing and executing project plans for global and locale-specific content on our life science ecommerce platforms: sigmaaldrich.com, emdmillipore.com.

  • Collaborate with multiple marketing communications, commercial, legal and regional entities to identify content gaps and key focus areas

  • Analyze content gaps and key focus areas to determine actionable content opportunities, including copywriting and editing

  • Create specific plans to integrate key content and assets into the life science web sites, in alignment with the overall eBusiness strategy

  • Contribute to overall process improvement efforts and workflows

  • Provide consultation to stakeholders

  • As a member of the eBusiness web content team, you will work cross-functionally with the other digital marketing teams including UX/UI, web design, data science, digital customer acquisition, conversion and analytics, as well as numerous business stakeholders

  • Ability to work within a highly collaborative cross-functional environment

  • Manage expectations of (and interaction with) various levels of non-technical stakeholders

Who You Are:

Minimum Qualifications:

  • Bachelor's Degree in Communications, English, Marketing, Business, Journalism or other-related field
  • 5+ years in content development experience, marketing best practices, web assets and analytics
  • 3+ years of CMS editorial experience

Preferred Qualifications:

  • Science degree or life science content in a multinational enterprise experience

  • Proficiency in digital best practices, analytics and performance tools

  • Experience working with information architecture

  • Highly articulate, with an excellent command of written English

  • Copywriting/editing experience

  • Experience with Adobe AEM

  • Ability to interact with technical leaders within an IT-centric content management environment

RSRMS

Job Requisition ID: 204307

Location: Burlington

Career Level: D - Professional (4-9 years)

Working time model: full-time

US Disclosure

The Company is an Equal Employment Opportunity employer. No employee or applicant for employment will be discriminated against on the basis of race, color, religion, age, sex, sexual orientation, national origin, ancestry, disability, military or veteran status, genetic information, gender identity, transgender status, marital status, or any other classification protected by applicable federal, state, or local law. This policy of Equal Employment Opportunity applies to all policies and programs relating to recruitment and hiring, promotion, compensation, benefits, discipline, termination, and all other terms and conditions of employment. Any applicant or employee who believes they have been discriminated against by the Company or anyone acting on behalf of the Company must report any concerns to their Human Resources Business Partner, Legal, or Compliance immediately. The Company will not retaliate against any individual because they made a good faith report of discrimination.

North America Disclosure

The Company is committed to accessibility in its workplaces, including during the job application process. Applicants who may require accommodation during the application process should speak with our HR Services team at 855 444 5678 from 8:00am to 5:30pm ET Monday through Friday.


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Content Analyst

Merck Kgaa