Gannett Co. Inc. Indianapolis , IN 46218
Posted 2 weeks ago
The Consumer Marketing Strategy Director builds and leads the strategic plans to drive subscriber acquisition, increase engagement, and mitigate churn for the IndyStar in Indianapolis, IN. The successful candidate will have a keen understanding of the markets, collaborate with the news teams on marketing plans, work with various teams to execute the plan, and communicate results to the news and corporate teams.
Head of subscription sales and engagement for the IndyStar
Direct reporting structure to consumer subscription and revenue team with a heavy dotted line to local GM
Must be able to work in Indianapolis, IN 60% of the time or as directed by the key manager
Base Salary: $105,000 - $120,000
Key Responsibilities:
Strategic Collaborative Planner
Responsible to drive volume and revenue by overseeing consumer sales and engagement results for the IndyStar
Develop sales and engagement strategic plans including the audience roadmap to drive revenue
Work with news teams to optimize and sell against trending stories
Launch marketing programs to support newsroom initiatives that drive subscription growth including newsletters, SMS campaigns, social media platforms, and native apps
Be present onsite at key meetings
Responsible for planning, managing, and monitoring social media ads to drive subscription sales or improve engagement of existing subscribers within brand guidelines
Oversite of SEM to increase subscription sales
Ensure website and ads are functioning as expected for both print and digital subscriptions
Create and launch in-app campaigns to drive subscriptions or improve engagement
Communicate results with key stakeholders
Respond to changing trends
Understand the competitive landscape in the market and factors that are impacting growth
Adhere to all pricing strategies as defined by Local Revenue and Planning
Connect with social, search, and email teams to stay abreast of most trends and best practices
Lead and be present at local events to drive subscriptions, top-of-funnel leads and brand awareness
Work With Enterprise Team to Optimize Results:
Participate proactively in developing and maintaining standards, tools, and best practices
Work with marketing operations to ensure timely execution of sales efforts such as email communication, onsite ads, and other opportunities that drive sales and engagement
Work with the analytics team to ensure proper tracking of results and to provide explanations as needed
Maintain highlights documentation that will be needed to understand trends including YOY changes and anomalies
Education/Certification Requirements
Experience Required
Specialized Knowledge Required
Strategic marketing planner
Ability to derive actionable insights from social media metrics and marketing data
Knowledge and understanding of technology, search, new trends and the latest in social media features
Universal Skills
Strong collaborator
Effective communicator
Self-motivated and capable of managing multiple priorities and tasks
Team player with the ability to work within a multi-tiered environment
Excellent interpersonal skills, and ability to work with diverse personality types
Creative and efficient in proposing solutions to time-critical opportunities
Ability to multi-task and thrive under pressure and deadlines
Technology Expertise or Proficiency
Proficient with Microsoft Office, Project Management tools
Google Analytics
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Gannett Co. Inc.