Consumer Marketing Specialist

Captioncall LLC Salt Lake City , UT 84101

Posted 2 months ago

Imagine life without the telephone. Millions of people in the United States have trouble communicating on the phone due to hearing loss. This is a real, everyday barrier. Thanks to CaptionCall, people who are hard-of hearing can use any residual hearing they may have and, at the same time, read exactly what a caller is saying when they are on the phone. We are looking for bright, creative and articulate individuals to join our cause. As part of the CaptionCall team you are the crucial component in this revolutionary process that improves the quality of life for people who have trouble hearing on the phone.


The Consumer Marketing Specialist is an entry-level marketing position working directly with the Manager and Sr. Director of Consumer Marketing to implement/develop consumer programs.

Essential Duties and Responsibilities

  • Work under the direction of the Manager and Sr. Director of Consumer Marketing to implement/develop consumer programs.

  • Drafts marketing communications, including promotional publications, presentations, advertisements, or brochures.

  • Reviews and edits messages to ensure that they are clear, thorough, on-brand, and seek to preserve the company's image.

  • Participates in the development of consumer program material.

  • Suggests ways of tailoring messages and delivery channels based on the targeted audience.

  • Collects data to track and report on consumer program and campaign results.

  • Assists in creating emotional connections with the targets while educating, informing and building brand awareness.

  • Assists in promotional strategies and product development.

  • Assists in conducting and analyzing consumer research.

  • Other duties and projects as assigned.

Knowledge/Skills/ Abilities Required

  • Effective communicator with strong writing skills.

  • Creative thinker, able to identify alternative solutions, conclusions or approaches to problems.

  • Effective at tracking and reporting on program and campaign results.

  • Strong organizational and time management skills.

  • Self-starter; motivated to perform in a fast-paced, deadline-driven environment.

  • Works well with others.

  • Proficient with Microsoft Office.


  • Bachelor's degree or equivalent experience.
  • 2+ years direct experience in consumer marketing.

Other General Requirements/Additional Notes

  • This job involves working at a desk at the CaptionCall corporate office and working with/at a computer.

  • Travel may be required.

  • Standing long hours at trade shows may be required occasionally.

  • Positive attitude.

  • Team player.

CaptionCall, because life is calling.

Equal Employment Opportunity:

CaptionCall is an EOE, Disability/Age Employer

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Marketing Automation & Email Specialist

Mastercontrol Inc

Posted 1 week ago

VIEW JOBS 3/26/2020 12:00:00 AM 2020-06-24T00:00 About MasterControl: MasterControl Inc. is a leading provider of cloud-based quality and compliance software for life sciences and other regulated industries. Our mission is the same as that of our customers to bring life-changing products to more people sooner. The MasterControl Platform helps organizations digitize, automate and connect quality and compliance processes across the regulated product development life cycle. Over 1,000 companies worldwide rely on MasterControl solutions to achieve new levels of operational excellence across product development, clinical trials, regulatory affairs, quality management, supply chain, manufacturing and postmarket surveillance. For more information, visit SUMMARY The Marketing Automation & Email Specialist is responsible for email communications sent through our marketing automation platform. The Marketing Automation & Email Specialist is expected to have a strong understanding of email and marketing automation best practices, techniques and tools. This person will work closely with the broader go-to-market teams to execute campaigns that drive awareness and demand for MasterControl solutions. Strong analytical skills are required to determine the effectiveness of the various communication channels for future optimization efforts. Strong writing and editing skills are necessary for content publication. Basic understanding of HTML coding is required. This position is critical to maintaining effective communication and assisting the Sales team in developing MasterControl's sales pipeline to achieve revenue targets. ESSENTIAL DUTIES AND RESPONSIBILITIES: * Manage prospect and customer communications through email and other digital channels * Organize large amounts of content to ensure the right message is delivered to the right people without oversaturation * Editing HTML for email creation and delivery according to strategy and content calendar * Nurture emails and drip campaigns in marketing automation tool * Audience segmentation in Salesforce and Pardot * Analytics and reporting of all emails * Liaising with staff internally to ensure communication paths are efficient and provide value at each touchpoint of the customer journey * Other duties as assigned KNOWLEDGE, SKILLS, AND ABILITIES: * B2B Email and digital marketing experience required * Experience using and administering a marketing automation platform (Pardot preferred) * Strong analytical ability to determine success of optimization efforts * Ability to manage multiple short- and long-term projects without close supervision * Excellent attention to detail and accuracy * Good content writing and editing skills and attention to detail * Strong Microsoft Office experience preferred * Fundamental understanding of HTML and website design * Ability to meet new people and build relationships working in a team environment EDUCATION AND TRAINING: Bachelor's degree in a technical or business discipline or equivalent experience * Minimum of 2 years in an email marketing role PHYSICAL DEMANDS AND WORKING CONDITIONS * Ability to operate a computer and work at a desk for an extended period of time Why Work Here? #WhyWorkAnywhereElse #ExceptionalTeamCulture MasterControl is a place where Exceptional Teams come together to do their best work. Hiring Exceptional Teams, including the best talent in our industry, is a core value of ours. MasterControl employees are surrounded by intelligent, motivated individuals every day. We like to call it #TheBestTeamOnThePlanet. We value every employee and their contribution to what makes MasterControl successful. We give right back to the employee through a generous benefits package, great flexibility, and continuous opportunities for advancement. Not only do we hire Exceptional Teams, but we work hard to keep them here by developing and challenging their skillsets, encouraging professional development and growth, and offering a culture that can't be found elsewhere. Which is why we say - #WhyWorkAnywhereElse? To put it simply, working at MasterControl is fun, challenging, and rewarding. From our Fitness Clubs to our awards programs, from our company parties to our competitive benefits, you can't really go wrong. MasterControl could be your next (and last) career move! We are growing quickly and always looking for talented individuals to add to #TheBestTeamOnThePlanet! Here are some of the benefits MasterControl employees enjoy: * Generous PTO package of three weeks, increasing after just three years of employment * Competitive compensation with annual merit increase reviews * 100% medical premium coverage (yes, you read that right!) * Dental/Vision Plans * 401k Plan * Employer Paid Life Insurance Policy ($50K) * Great Flexibility * Wellness Programs (every employee gets a Fitbit!) Applicants must be currently authorized to work in the United States on a full-time basis. Mastercontrol Inc Salt Lake City UT

Consumer Marketing Specialist

Captioncall LLC