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Consumer Insights Manager

Expired Job

Nestle New York , NY 10007

Posted 7 months ago

Job Number 18005088

Company Nestle Nespresso

Location New York, New York

Nestle Nespresso is hiring a Consumer Insights Manger to join our growing Marketing team. The Consumer Insights Manager will lead the development, delivery & integration of consumer insights throughout the wider Nespresso US organization. They will proactively recommend and manage the development & implementation of market research studies to successfully deliver meaningful, business-relevant insights. The Consumer Insights Manager will connect the dots across different data sources & studies to deliver multisource syntheses that have a business relevant narrative. They will accurately track & measure our performance against competition.

Custom Research Framing & Design:

  • Proactively work with cross-functional teams & senior leadership to identify knowledge gaps. Develop consumer-learning plan.

  • Work with business partners to accurately frame key business issues. Manage RFP process & supplier selection.

  • Manage all aspects of the project timeline to a timely & on budget completion.

Connect-the-Dots:

  • Drive a holistic view of the consumer & marketplace.

  • Leverage all data sources (past research, secondary data, CRM data, and digital tracking) to develop & share-out multisource insights syntheses.

  • Develop & present research summaries of key insights for senior leadership.

Consumer Empathy:

  • Act as a consumer advocate within the organization.

  • Lead the development & implementation of regular insights share-out's that drive the consumer voice throughout the organization.

Competitive Analysis:

  • Develop & manage accurate picture of competitive performance (share, velocity, etc.)

  • Partner with HQ to driven competitive insights throughout the organization.

  • Effectively manage tools & relationships needed to deliver competitive insights quickly & accurately.

Digital Insights:

  • Mine digital data & translate into tangible insights.

  • Integrate digital insights with other data sources (past research, secondary data, CRM data, and current studies)

  • Recommend key tools & practices to best understand our consumers in the digital space.

Education:

  • BA required, preferably in Business/Marketing, Statistics, or Computer Science.
  • MA preferred.

Experience:

  • 5+ years of market research experience, required.

  • 3+ years leading consumer insights within an organization, preferred.

  • Advanced knowledge of market research techniques both qualitative and quantitative.

  • Working knowledge of syndicated research sources (Nielsen, IRI, Mintel, Simmons, etc.).

  • Highly detailed oriented with strong strategic thinking abilities & analytical skills.

  • Exceptional communication / presentation skills (both written and verbal).

Qualifications

.

The Nestl Companies are equal employment and affirmative action employers and looking for diversity in qualified candidates for employment.


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Consumer Insights Manager

Expired Job

Nestle